Prime Video is set to shine a spotlight on its female-led films and TV shows at the upcoming SXSW festival. The immersive experience will transport guests into the worlds of some highly anticipated projects, offering a unique escape for attendees.
Among the featured projects are the remake of “Culpa Mia” titled “My Fault: London,” the romantic comedy “Picture This” premiering on March 6, Nicole Kidman’s “Holland” airing on March 27, Viola Davis’ action-thriller “G20” on April 10, “Another Simple Favor” on May 1, the ballet dramedy “Étoile” coming soon, and the third season of “The Summer I Turned Pretty” set to debut this summer.
Guests can expect a personalized and relaxing experience at the activation. For fans of “Another Simple Favor,” they can enjoy martinis at the film-inspired “Capri Lounge” or create friendship bracelets at the “Cousins Beach County Club Snack Bar” inspired by “The Summer I Turned Pretty.”
For those seeking action, there will be a “high-adrenaline adventure” inspired by “G20” or an opportunity to channel their inner street racer for “My Fault: London.” Guests can also get stage-ready at “Étoile’s” “Dressing Room,” strike a pose at a “Picture This” photo studio, and admire a display of “Holland” tulips.
A concierge service will be available to curate personalized journeys for each guest, ensuring that everyone has a moment to themselves. Attendees can unwind with a poolside cocktail at The Genre Bar or grab a coffee and relax with a book at The Prime Bookstore Café.
The activation will be open on March 7 and March 8 from 11:00 a.m. to 6:00 p.m. at the Hotel San José in Austin, Texas. SXSW Festival, running from March 7 to March 15, will showcase 111 films and 17 series, offering a diverse and exciting lineup of entertainment.
It’s worth noting that Variety parent company PMC holds a majority stake in SXSW, further enhancing the connection between the festival and the entertainment industry.
