Puig Reports Strong Revenue Growth in 2025
Spanish conglomerate Puig announced on Wednesday that its revenues rose by 7.8% on a like-for-like basis to €5 billion in 2025, marking a successful year for the company. Chair and CEO Marc Puig expressed satisfaction with the company’s performance, highlighting the completion of their previous five-year plan which aimed to double their revenue by 2022 and triple it by 2025.
Fragrance and Fashion Dominate Revenue
With fragrance and fashion accounting for 72% of Puig’s total revenue in 2025, the company saw a 6.4% growth in this category. Makeup and skincare also experienced significant growth, with a 13.7% increase in makeup sales and an 8.7% rise in skincare sales for the full year.
Notable performers in the fragrance category included Carolina Herrera and Jean Paul Gaultier, while the niche fragrance brand Byredo saw double-digit growth. Puig’s brands Rabanne, Carolina Herrera, and Jean Paul Gaultier maintained their positions in the top 10 global fragrance market.
Makeup emerged as the star category for Puig, contributing 17% of the company’s revenue in 2025. Brands like Charlotte Tilbury drove this growth, with strong double-digit growth in the US market through Amazon and successful entry into the Mexican market. Charlotte Tilbury also secured the top spot in the UK’s prestige makeup category and ranked third in the US.
Skincare sales reached €551 million, representing 11% of Puig’s total revenue for the year. French brand Uriage experienced double-digit growth, supported by robust sales of Charlotte Tilbury skincare products.
Success in the Fashion Sector
Puig’s fashion arm also saw success in 2025, with Julian Klausner’s debut at Dries Van Noten receiving high praise. Creative milestones were achieved with the introduction of Duran Lantink at Jean Paul Gaultier and Carolina Herrera’s Madrid show.
Regional Revenue Breakdown
In terms of regional revenue distribution, EMEA accounted for 55% of Puig’s revenue in 2025, totaling €2.8 billion and experiencing a 5.5% increase. The Americas represented 35% of revenue with a 7.7% growth rate, despite challenges with foreign exchange rates. Asia-Pacific revenue grew by 21% to €530 million, driven by brands like Charlotte Tilbury, Niche, and Derma.
Future Outlook
Looking ahead, Puig remains confident in its ability to sustain growth and outperform the premium beauty market. With a strong brand portfolio and a pipeline of innovative products, the company is well-positioned for continued success in the coming year.
