Swaim Huston: Bringing Preppy Style to Rag & Bone
Swaim Huston, a tennis ace with a penchant for subversive yet conservative tailoring, is making his mark at Rag & Bone. This iconic American brand, founded by Brits Marcus Wainwright and David Neville, started with just a single pair of jeans and has since become a staple in the fashion industry. Huston, who is of the same generation as the Rag & Bone founders and has previously worked on brands like Obedient Sons & Daughters and The Academy New York, brings a fresh perspective and unassuming confidence to his role as the creative force behind the brand.
In a recent showroom appointment before showcasing the collection at Pitti Uomo, Huston shared his vision for the fall collection. Drawing inspiration from a vintage photo of Basquiat and an ’80s Mercedes sedan, as well as incorporating bright pops of cherry red and Carolina blue, Huston’s mood board is a mix of urban grit and classic Americana. The collection itself reflects this eclectic mix, with a range of pieces that include oil wash canvas work pants, navy chalk stripe tailoring separates, and preppy staples like striped rugbies and fair isle sweaters.
āI wanted to make sure that Iām working with the DNA of the brand: workwear, denim, and injecting some tailoring into the mix,ā said Huston. His goal is to stay true to Rag & Bone’s roots while adding his own unique touch to the brand. With a focus on quality craftsmanship and timeless style, Huston is energized by the opportunity to create pieces that he believes in and would wear himself.
For the Rag & Bone shopper, this new direction under Huston’s creative leadership is sure to resonate. By staying true to the brand’s heritage while infusing it with his own personal style, Huston is poised to take Rag & Bone to new heights. With a mix of classic pieces and modern twists, the fall collection is a testament to the brand’s enduring appeal and Huston’s fresh perspective on American fashion.
