Richard Pacheco Named to Head Global Partnerships at Nielsen

Richard Pacheco Named to Lead Global Partnership Strategy at Nielsen

Richard Pacheco has been appointed to oversee the global partnership strategy for Nielsen, a leading measurement company. In his new role, he will report directly to Akhil Parekh, the company’s Chief Product Officer.

Pacheco’s responsibilities will include maintaining and developing new alliances with various ad-tech firms to drive innovation and improve business outcomes for marketers. He will also collaborate with Nielsen’s corporate development team to identify growth opportunities.

Akhil Parekh stated, “Client-centric innovation is a key driver behind many of the industry solutions we create. Ensuring our clients’ success involves establishing collaborative opportunities to drive growth and value for their businesses. Rich’s strategic thinking and industry experience make him a valuable addition to the Nielsen family.”

Pacheco brings a wealth of experience to his new role, having previously led strategic partnerships and business development at Mediaocean, a company that assists advertisers in managing and monitoring campaign results. He also served as the head of corporate business development at 4C Insights before its acquisition by Mediaocean. Additionally, Pacheco has worked in development at Spanish-language media company Univision.

In a statement, Pacheco expressed his enthusiasm for joining Nielsen, stating, “Nielsen is a pioneer in measurement innovation, and I am excited to continue that legacy by fostering collaboration and adopting a strategic, forward-thinking approach. Together, we can unlock new growth opportunities and drive innovation in the ad tech sector for our clients and the industry.”