S.S. Daley’s Spring Menswear Collection: A Nod to British Seaside Charm
Steven Stokey-Daley, the creative mind behind S.S. Daley, drew inspiration from the quintessential British seaside for his spring menswear collection. Shot on a day trip to Margate on the Kent coast, the collection captures the very essence of English charm, even on a showery day.
One of the standout features of the collection is the shorts action. Stokey-Daley, known for his voluminous trousering, surprised fans with short-shorts that exude a sexy and playful vibe. Drawing from vintage school sports uniforms, he found inspiration in boxing and wrestling attire, resulting in a fresh take on menswear that is both daring and stylish.
Expanding his range, Stokey-Daley incorporated elements like fish prints, sea-gull beaded tops, and ornithological silk scarf-patterned shirts. The waterproof fish-tail parka, reminiscent of 1960s mods and influenced by the movie remake of Graham Greene’s Brighton Rock, adds a touch of nostalgia to the collection. Childhood memories of seaside holidays and sentimental souvenirs further enrich the narrative of the designs.
One particular emblem, inspired by a pin inherited from his partner’s grandmother, adorns a flocked sweatshirt, adding a personal touch to the collection. Stokey-Daley’s focus this year has been on creating simpler garments with intricate details that engage the customer. Lightweight materials like Japanese broadcloth and Tattersall check make the collection versatile for warmer climates.
From the ivory trench coat with red edging to the knit jersey singlets with side-bow fastenings, each piece showcases Stokey-Daley’s attention to detail. Vintage-looking labels with the motto “Feel Good Casuals” add a playful touch to the collection, reflecting the brand’s friendly and approachable appeal.
With his spring menswear collection, S.S. Daley continues to push boundaries in menswear fashion, blending traditional elements with contemporary flair. The collection pays homage to the British seaside charm while offering a fresh perspective on men’s style.
