Samsung is gearing up to revolutionize the audio experience on its future Galaxy smartphones with a groundbreaking acquisition by its Harman subsidiary. The recent announcement of the acquisition of Masimo’s audio division will bring esteemed audio brands like Bowers & Wilkins, Denon, Marantz, and Polk Audio under the Samsung umbrella.
This strategic move adds to Harman’s already impressive lineup of audio brands, including Harman Kardon, Arcam, AKG, Mark Levinson, JBL, and Revel. With a $350 million investment, Samsung is solidifying its position as a leader in the global consumer audio market and gaining access to a wealth of audio expertise.
The implications of this deal for Samsung phones are significant. The company plans to leverage the professional audio technology and know-how from B&W, Denon, and Marantz to enhance the audio capabilities of its smartphones, wireless earphones, headphones, TVs, and sound bars. Imagine the next flagship Samsung Galaxy device, like the rumored S27 Ultra, featuring speakers from Bowers & Wilkins or audio tuning from Denon, setting it apart from competitors like Apple, Xiaomi, and Oppo.
In addition to improving smartphone audio, Samsung intends to integrate its new audio assets into its SmartThings smart home ecosystem, offering enhanced connectivity and more audio devices. The automotive audio business is also expected to benefit from a wider range of audio brands under the Harman umbrella.
While the acquisition is set to be completed by the end of the year, it may take some time before we see the full impact of this deal on Samsung’s products. However, it’s clear that Samsung is making a bold move to elevate the audio experience across its consumer electronics lineup, setting the stage for a new era of high-quality audio on Samsung devices.
