Schools are required to “confirm as soon as possible” and seek legal counsel regarding any uniform alterations necessitated by a new limit on branded items, with parents having the option to escalate disputes to the government.
The Labour party’s schools bill establishes a restriction on branded items to a maximum of three at primary schools and four at secondary institutions, which includes a tie, starting next September. This regulation will also pertain to PE kits and clothing for extracurricular activities.
Today, the government has refreshed its guidance and has released draft statutory guidance for schools to contemplate prior to the implementation of these restrictions.
Here’s what you need to be aware of…
1. Confirm branded items promptly
The draft guidance encourages schools to undertake several actions before parents prepare for uniform purchases next summer.
These actions include assessing uniform policies “to ascertain if they should eliminate any mandatory branded items to comply with the limit, or if any other modifications are necessary.”
School leaders should “confirm as soon as possible” which uniform items will be mandatory. They may specify optional items, although these should be limited and allow for “generic alternatives” to be permitted.
Revised policies must be “clear and easily understood,” and they should be made available on the school’s website.
2. Obtain legal counsel
Before enacting the new limit, schools should review their “current supply agreements, seeking legal advice when necessary.”
They have been advised to “promptly consult” with suppliers regarding any changes to provide adequate notice and address any contractual issues.
The Department for Education emphasized that leaders should “recognize that, for cost-effectiveness, suppliers organize production nine to twelve months in advance.”
Typically, branded inventory is ordered by December for the following summer, with “most transactions occurring in the weeks leading up to the start of the autumn term.”
3. Embroidered badges and bags included in brand limit
The government highlighted that leaders should consider maintaining the benefits of branded items while actively managing costs. However, schools remain free to adopt distinct branded uniform requirements for different key stages.
It is important to note that if parents are instructed to “attach badges to generic items, those items will be regarded as branded and will count towards the limit.”
The cap will encompass “any branded bags… and items needed only during specific seasons, such as summer dresses,” confirmed the DfE.
4. Guide parents to second-hand retailers
To support families, schools should communicate any specifications for generic alternatives, including “color, shade, fabric, or fit, as ensuring sports leggings are opaque, or any logo requirements.”
Additionally, parents should be “informed about where to purchase second-hand uniforms and that this option is accessible to all parents before the new academic year begins.”
5. Regarding loaned or donated uniforms
The draft guidance indicates that any loaned or gifted uniform “will count within the limit if it is required to be worn.”
However, schools can still “lend, distribute, or offer additional branded items for sale,” as long as wearing these items is optional.
They can also provide or make available to borrow “complimentary branded items such as a netball or rugby kit for activities,” but students should not be mandated to wear them to participate “unless these items are included in the limit.”
6. Government complaint process for schools violating rules
The existing guidance has been updated to instruct schools to “ensure all students can access non-uniform days.”
They “should consider the impact on families with low incomes and their ability to participate fully,” as this “can influence attendance.” Participation “should not hinge on financial contributions from parents or pupils.”
Furthermore, parents can now escalate uniform grievances to the DfE.
They may do so once they have “thoroughly exhausted or found it impossible to pursue the school’s entire complaints procedure or believe the school is not complying with statutory guidelines or education legislation.”

