Charles Schwab (SCHW) announced on Thursday that it will be acquiring Forge Global Holdings (FRGE), a publicly traded investing platform, for $660 million in an all-cash deal. Forge acts as a marketplace for pre-IPO companies, providing customers with access to shares of privately held companies. This acquisition is part of the growing trend in the finance industry to bring private assets into everyday investor accounts.
The deal has already had an impact on the stock market, with Schwab’s stock experiencing a slight dip while Forge’s stock surged by 67% during Thursday morning trading. Both companies have seen significant gains in their stock prices since the beginning of the year, with Schwab up 26% and Forge up 87%.
Charles Schwab CEO Rick Wurster expressed enthusiasm about the acquisition, stating that through Forge’s marketplace, they are well-positioned to enhance liquidity, transparency, and democratize access to wealth creation opportunities for investors. Forge sources shares of private companies from founders, employees, and venture capital backers looking to sell their stakes.
Kelly Rodriques, CEO of Forge, believes that the combination of Schwab and Forge will revolutionize the private market, providing private companies with access to liquidity and new growth opportunities while offering investors new ways to invest in the innovation economy. Yahoo Finance recently partnered with Forge to offer data on pre-IPO stocks like SpaceX and Plaid.
The acquisition aligns with Schwab’s recently launched alternatives platform, which caters to clients holding $5 million or more with the company. This move comes at a crucial time as fewer companies are opting for traditional IPOs, and concerns about market concentration and exposure to major tech giants are on the rise.
The Trump administration has also been pushing for easier access to private assets for everyday investors. Securities and Exchange Commission chairman Paul Atkins has advocated for making IPOs more accessible, paving the way for millions of Americans to invest in private companies through retirement accounts. Wall Street’s biggest asset managers, including BlackRock, KKR, and Apollo Global Management, are supportive of this move, which could open up the retirement account industry to a wider range of funds managed by these firms.
The debate over whether private market assets are suitable for everyday investors continues, with concerns about disclosure, management costs, and liquidity. However, proponents argue that investing in private companies offers diversification and the potential for higher returns.
Rick Wurster believes that investing in private companies will be a lucrative opportunity for clients and a source of revenue diversification for Schwab. The acquisition of Forge represents a strategic move to tap into the growing demand for private assets among investors.

