Sea Beyond, an initiative led by Prada’s head of CSR and group chief marketing officer, is making a significant impact with a first deposit of €2 million into the fund. This investment is not just about saving the ocean, but about investing in people’s minds, spirits, and hearts.
The goal of Sea Beyond is to bring about long-term change in consumer behavior by focusing on education and shifting mentalities towards sustainability. While short-term initiatives like decarbonization and waste reduction are important, true change will only come when people understand the benefits of preserving the environment and prioritize it in their daily lives.
Despite the competitive nature of the luxury industry, Sea Beyond is open to collaboration with other brands and entities. While some may view sustainability as a competition, Prada believes that there can be no competition when it comes to saving the planet. In fact, Prada welcomes the involvement of competitors like Vuitton and Gucci in the fund, as the mission of sustainability is for everybody.
Prada acknowledges that human nature is hard to shake, but emphasizes that when it comes to sustainability, egoism has no place. By investing in education and long-term thinking, Sea Beyond aims to create a shift in mindset that will benefit both the environment and the people who inhabit it.
In a world where short-sightedness often prevails, Sea Beyond is paving the way for strategic long-term planning and action. By investing in education and promoting sustainable practices, Prada is not just saving the ocean, but investing in a brighter and more sustainable future for generations to come.
