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American Focus > Blog > Economy > Should You Buy the 3 Highest-Paying Dividend Stocks in the Nasdaq?
Economy

Should You Buy the 3 Highest-Paying Dividend Stocks in the Nasdaq?

Last updated: September 22, 2025 4:47 pm
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Should You Buy the 3 Highest-Paying Dividend Stocks in the Nasdaq?
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High-Yielding Stocks to Watch: PepsiCo, Comcast, and Kraft Heinz

In the current financial landscape, investors are increasingly attracted to high-yielding stocks. Notably, PepsiCo (NASDAQ: PEP), Comcast (NASDAQ: CMCSA), and Kraft Heinz (NASDAQ: KHC) stand out as the three highest-yielding stocks in the Nasdaq-100. Despite experiencing declines of 19% to 24% over the past year, these companies are currently yielding between 4.1% and 6.1%. With strong assets and attractive valuations, they present compelling opportunities for those looking to capitalize on potential turnarounds.

Contents
High-Yielding Stocks to Watch: PepsiCo, Comcast, and Kraft HeinzYielding Potential in a Market ShiftPepsiCo: A Resilient Player in a Challenging Market

Yielding Potential in a Market Shift

As the Federal Reserve takes steps to lower interest rates, the significance of high dividends becomes even more pronounced. Stocks yielding over 4% are particularly appealing, especially within the context of the current market dynamics. PepsiCo, Comcast, and Kraft Heinz are not just offering high payouts; they are also among the Nasdaq-100, which lists the 100 largest non-financial companies traded on the Nasdaq Composite.

While the Nasdaq-100 is predominantly composed of tech stocks, our three highlighted consumer brands provide a refreshing diversification. However, their recent performances paint a sobering picture, with all three stocks trending towards their 52-week lows, leading to the question: Are these stocks hidden gems, or merely value traps? Let’s delve deeper.

PepsiCo: A Resilient Player in a Challenging Market

PepsiCo has faced its share of challenges, with shares down nearly 20% over the past year, reflecting broader trends in the beverage market. Yet, amid this adversity, the company has shown remarkable resilience. Despite industry concerns over declining consumption of sugary carbonated beverages, PepsiCo has continuously adapted.

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The company has reported growth in revenue for eight consecutive years, although recent quarters have experienced slight declines. Encouragingly, analysts predict a robust second half, contributing to another year of revenue growth.

Image source: Getty Images.

PepsiCo has diversified its product offerings significantly. Notably, the 2018 acquisition of SodaStream positioned the company to tap into the growing DIY beverage trend. This year, PepsiCo increased its stake in an energy drink company that has doubled its shares in 2025—illustrating the firm’s commitment to innovate and expand.

For potential investors, the rising yield amidst falling stock prices is a silver lining. PepsiCo recently increased its quarterly dividend by 5%, marking its 53rd consecutive year of dividend hikes—a testament to its status as a Dividend King. With a forward payout ratio of 65% and a valuation trading at less than 17 times next year’s projected profits, PepsiCo offers a relatively attractive investment compared to many high-flying stocks this year.

Conclusion: An Opportunity Awaits

As market dynamics evolve, PepsiCo, Comcast, and Kraft Heinz represent not just high-yielding stocks, but potential turnaround stories worth following. Investors should consider the implications of current valuations, dividend histories, and growth strategies as they evaluate these stocks for their portfolios.

With these companies leaning into their strengths while navigating challenges, they stand out as compelling options in a fluctuating market landscape. Exploring these opportunities could yield considerable returns for investors willing to look beyond the immediate decline.

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