As the anticipation for the 2026 Winter Olympic and Paralympic Games in Milano Cortina grows, SKIMS is once again making its mark at the intersection of sport, culture, and modern comfort. The shapewear and lifestyle brand founded by Kim Kardashian has returned for its fourth collaboration with Team USA, solidifying its position as a prominent player in the Olympic fashion scene.
Since joining forces with Team USA in 2021, SKIMS has taken a unique approach to athletic attire. Instead of focusing solely on performance gear or competition uniforms, the brand has embraced the quieter moments surrounding elite athletic performance, such as travel, rest, preparation, and recovery. This approach has set SKIMS apart in the world of Olympic fashion, and the 2026 Winter Games capsule continues to build on this foundation established during previous collaborations.
For the Milano Cortina Games, SKIMS has revisited its signature design aesthetic and adapted it to the demands of winter sports. The collection features premium fabrics and a restrained, all-American color palette, offering a wearable and intentional range of pieces designed to seamlessly fit into athletes’ real routines. The limited-edition capsule encompasses various categories, catering to the diverse needs of athletes and fans throughout the Games, including travel days, training sessions, recovery periods, and downtime spent watching events.
The campaign visuals for this collaboration, shot by photographer Hugh Wilson, emphasize simplicity and focus on the athletes themselves. Rather than showcasing them in action-packed moments, the campaign highlights stillness and control, underscoring the mental and physical endurance required for sustained excellence in sports, especially as athletes navigate multiple Olympic cycles.
Inclusivity remains a key aspect of the SKIMS x Team USA partnership, with a focus on extended sizing and adaptive considerations to challenge traditional standards of Olympic outfitting. The designs prioritize softness, flexibility, and ease, catering to athletes of all body types and abilities. This commitment to inclusivity reflects a broader trend in sportswear towards more personal, supportive, and everyday styles that athletes can seamlessly integrate into their lives.
As Team USA gears up for the 2026 Winter Games in Northern Italy, the SKIMS capsule collection represents a refinement rather than a reinvention of the brand’s approach to Olympic fashion. By celebrating athletes beyond their achievements on the podium and acknowledging the unseen labor and resilience that define elite sport, SKIMS continues to position itself as a supportive and influential presence within the Olympic fashion landscape.
The SKIMS x Team USA 2026 collection will be available for purchase starting January 8, 2026, through SKIMS’ official channels and select flagship locations. This launch serves as a subtle reminder of what the Milano Cortina Games will represent—a convergence of sport, fashion, and culture, shaped not only by the performances but also by the moments in between. The rise of sustainable fashion has been a hot topic in recent years, with more and more consumers becoming aware of the environmental and social impacts of the fashion industry. As a result, many brands are now incorporating sustainable practices into their production processes, from using organic and recycled materials to implementing fair labor practices.
One brand that has been at the forefront of this movement is Reformation. Founded in 2009 by Yael Aflalo, Reformation has gained a cult following for its stylish and eco-friendly clothing. The brand’s mission is to create clothes that are both fashionable and sustainable, and they have been successful in doing so by focusing on three key areas: materials, production, and impact.
In terms of materials, Reformation is committed to using sustainable fabrics such as Tencel, recycled cotton, and deadstock fabrics. Tencel, for example, is a fiber made from wood pulp that is sourced from sustainably managed forests. Recycled cotton is made from post-consumer waste, such as old clothing, that is broken down and spun into new yarn. Deadstock fabrics are leftover materials from other fashion brands that would otherwise go to waste. By using these materials, Reformation is able to reduce their environmental impact and create clothing that is better for the planet.
In addition to using sustainable materials, Reformation also focuses on sustainable production practices. The brand manufactures most of its clothing in Los Angeles, where they have control over the production process and can ensure that workers are treated fairly. They also have a strict code of conduct for their suppliers, which includes requirements for fair wages, safe working conditions, and no child labor. By working closely with their suppliers and holding them accountable, Reformation is able to ensure that their clothing is made ethically and responsibly.
Finally, Reformation is transparent about the impact of their clothing. They calculate the carbon footprint of each garment and provide this information to customers so they can make informed choices about their purchases. The brand also partners with organizations such as Cool Effect to offset the carbon emissions from their operations. By being transparent about their impact and taking steps to reduce it, Reformation is able to create clothing that is not only stylish but also sustainable.
Overall, Reformation is leading the way in sustainable fashion by proving that it is possible to create clothing that is both stylish and environmentally friendly. By focusing on materials, production, and impact, the brand has been able to build a loyal following of customers who are passionate about sustainability. As the fashion industry continues to evolve, it is brands like Reformation that will pave the way for a more sustainable future.
