Spanish TV fiction producers are adapting to the changing international landscape by exploring new avenues for collaboration and expansion. With a rise in interest from foreign producers seeking to co-finance projects in Spain, the industry is leveraging the country’s generous tax incentives to attract investment.
One key trend in the industry is the increasing reliance on streamer financing, which now accounts for over 50% of total content investment in Spain. This shift comes as the peak TV bubble has burst, leading to smaller minimum guarantees from distributors and fewer risks taken by broadcaster buyers. To navigate these challenges, Spanish companies are exploring innovative solutions to stay competitive in the global market.
Secuoya Studios, known for producing “Zorro,” is embarking on an international expansion strategy by developing and producing large-scale projects in English. Led by CEO Brendan Fitzgerald, the studio aims to become language-agnostic and tap into markets beyond Spain, Latin America, and the U.K. The focus on English-language productions is a strategic move to appeal to a wider audience and enhance the studio’s visibility on the global stage.
Meanwhile, The Mediapro Studio has opened a Los Angeles office to spearhead its English-language productions. With former Paramount executive J.C. Acosta at the helm, the studio is poised to showcase its new projects at international events like Mipcom. By embracing English-language content, The Mediapro Studio is positioning itself as a major player in the competitive landscape of TV fiction production.
Co-production has emerged as a viable alternative for Spanish TV fiction companies, allowing them to access 60%-70% of a series’ cost through partnerships with international or local collaborators. This collaborative approach has gained traction in Spain, with 26% of TV fiction titles produced in the last 12 months involving co-production agreements. The willingness to collaborate with international partners reflects a growing trend of openness and cross-border cooperation in the industry.
Zeta Studios, the producer behind popular shows like “Elite” and “GarcĂa!,” is expanding its footprint by tapping into Latin American markets. By establishing a presence in Mexico and partnering with local production companies, Zeta is diversifying its content offerings and exploring new avenues for growth. The studio’s focus on developing original content for multiple platforms underscores its commitment to innovation and adaptability in a rapidly evolving media landscape.
As Spain emerges as a desirable destination for co-financing, industry players like Atresmedia are seizing the opportunity to showcase their titles on the global stage. With a strong international sales operation and a track record of successful collaborations, Atresmedia is strategically positioning itself for growth in emerging markets like Asia and Eastern Europe. By investing in early-stage productions and fostering partnerships with international partners, Atresmedia is setting the stage for a new era of cross-border collaboration and content distribution.
In conclusion, the Spanish TV fiction industry is undergoing a transformation as producers embrace new strategies to navigate the evolving international landscape. By exploring co-production opportunities, expanding into English-language productions, and forging partnerships across borders, Spanish companies are positioning themselves for success in an increasingly competitive global market. With a focus on innovation, collaboration, and strategic growth, the future looks bright for Spanish TV fiction producers as they continue to captivate audiences worldwide.
