The second season of “Squid Game” has made waves in India, becoming the most-watched international series of 2024 and breaking records for viewership. According to a report by Ormax Media, the show attracted an impressive 19.6 million viewers in India, surpassing all other international titles.
In the Hindi-language category, Prime Video’s “Mirzapur” Season 3 took the top spot with 30.8 million viewers, followed by “Panchayat” Season 3 with 28.2 million viewers. Netflix also dominated the Hindi-language film category, with “Do Patti” leading the pack at 15.1 million viewers.
JioCinema’s “Bigg Boss OTT” Season 3 led the unscripted content landscape with 17.8 million viewers, followed by Netflix’s “The Great Indian Kapil Show” Season 1 at 15.7 million viewers.
Disney+ Hotstar emerged as a major player in regional content, leading the Telugu-language list with four entries and dominating the Tamil content space with seven entries in the top 10. “Save The Tigers” Season 2 topped the Telugu viewership charts, while Prime Video’s “Inspector Rishi” led Tamil content.
In the international film category, Prime Video’s “Road House” was the only title to cross the 5 million viewership mark. Established franchises such as “The Boys” Season 4 and “The Lord of the Rings: The Rings of Power” Season 2 also performed well in the international content space.
According to Ormax Power Rating (OPR), “Panchayat” Season 3 was the most-liked Hindi series of 2024, while “Squid Game 2” topped the international category. “Spaceman” from Netflix led the international films category.
“Mirzapur” Season 3 generated significant marketing buzz, with a peak score of 63%, ranking third on the all-time list for streaming shows in 2024.
The report focused exclusively on streaming originals, using primary research to project audience preferences in India’s streaming universe.
Overall, the second season of “Squid Game” has set new benchmarks for international series in India, solidifying its position as a cultural phenomenon and a must-watch show for viewers across the country.
