Netflix is making waves with its latest release of “Stranger Things 5”, the final season of the popular series. The streaming giant has gone all out with a wide range of consumer products and brand partnerships, making it one of the biggest programs of its kind for the company.
The fifth season of “Stranger Things” is being split into three parts, with the first four episodes premiering on Nov. 26. To celebrate the conclusion of the global hit series, Netflix has launched a massive collection of merchandise, including apparel, accessories, toys, home goods, food, and books.
One standout product in the lineup is the Lego Icons Stranger Things: The Creel House Set. This set is the largest Stranger Things Lego set to date, with 2,593 pieces. It is a replica of the Creel House, the eerie epicenter of supernatural chaos in Hawkins, Indiana, and includes 13 minifigures of characters from the final season. The set features an open-back design, revealing seven furnished rooms, and includes Easter eggs from all five seasons of Stranger Things.
The Lego Icons Stranger Things: The Creel House set will be priced at $299.99 and will be available for Lego Insiders loyalty program members starting Jan. 1, 2026, with general availability on Jan. 4. Customers who purchase the set between Jan. 1-7 will receive the Lego Icons Stranger Things: WSQK Radio Station set as a gift with purchase.
The creators of Stranger Things, Ross and Matt Duffer, expressed their excitement about the Lego set, stating that it feels like the perfect celebration of the show and its fans as it heads into its final chapter.
In addition to the Lego set, Netflix has partnered with a wide range of brands for “Stranger Things 5” merchandise, including toys, books, collectibles, apparel, lifestyle accessories, home goods, games, and food and beverage items. Retailers like Target, Walmart, and Hot Topic will feature exclusive items tied to the show, along with immersive in-store experiences.
Netflix has also collaborated with brands for unique activations, such as partnering with the WBNA’s Indiana Fever for an arena takeover and apparel collection. The streaming service has launched ad campaigns rooted in a “time travel” mission, featuring revived classic logos, packaging, and products that evoke the 1980s era.
Overall, Netflix’s partnership with various brands and the extensive range of “Stranger Things 5” merchandise showcase the company’s commitment to providing fans with a truly immersive experience as they bid farewell to the beloved series.
