Social media has become an integral part of the lives of young adults, shaping their relationships and intrapersonal concepts. A recent report by Forbes.com in 2024 delves into the impact of social media on the relationships of young adults, highlighting issues such as interpersonal boundaries, conflict resolution, and attachment to others. Researchers have found a positive correlation between social media usage and both imaginary audience and social anxiety. This finding is consistent with previous studies that suggest high social media use can lead to heightened self-judgements and increased neural activity.
The term “imaginary audience” was coined by developmental psychologist David Elkind in the 1960s to describe how young adults often feel like they are constantly being watched and judged by others. This phenomenon is a key feature of adolescent egocentrism, a stage of development where young adults are highly sensitive to how they are perceived by others. The imaginary audience can lead to avoidance of social situations, perfectionistic tendencies, and social anxiety.
Social media plays a significant role in reinforcing the imaginary audience phenomenon. Platforms like Instagram can encourage performative behaviors such as seeking likes and views, as well as comparing oneself to others. The anonymity and lack of accountability on social media can also lead to aggressive behaviors like cyberbullying. Additionally, the cycle of viewing others’ performative behaviors on social media can increase one’s own anxiety about being perceived by others.
The impact of social media on the imaginary audience has implications for mental health. Fear of an imaginary audience can contribute to conditions like anxiety and depression. However, therapists may not always assess clients’ social media use as a contributing factor. It is crucial for therapists to help clients develop a healthy relationship with social media to address these issues effectively.
Parents are also concerned about the emotional impact of social media on their children. While the struggle with the imaginary audience tends to resolve naturally with development, studies suggest that social media use is a crucial factor in exacerbating these issues. Parents should consider monitoring their children’s social media use and providing support to navigate the challenges of the digital world.
In conclusion, the impact of social media on the imaginary audience is a complex and significant issue for young adults. By understanding the role of social media in shaping perceptions and behaviors, individuals can work towards developing a healthier relationship with these platforms. Therapists and parents play a crucial role in supporting young adults in navigating the challenges of the digital age.

