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American Focus > Blog > Health and Wellness > Study finds powerful sweetener in vapes marketed to teens
Health and Wellness

Study finds powerful sweetener in vapes marketed to teens

Last updated: June 3, 2025 1:09 pm
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Study finds powerful sweetener in vapes marketed to teens
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A recent study has uncovered a concerning trend in the world of illegal flavored e-cigarettes— the presence of a super-sweet chemical called neotame. This chemical, which is up to 13,000 times sweeter than sugar, is commonly found in products like ice cream and lip gloss. However, researchers have now found it in popular disposable vapes marketed to kids and teens.

The study, published in JAMA, tested 11 different brands of flavored vapes sold in the U.S. and discovered neotame in all of them, even in products labeled as “zero nicotine.” These illegal products are still being sold in gas stations, stores, and online, despite regulations against them.

Experts believe that neotame may be a key factor in the appeal of these flavored vapes to young people. Children and teens are particularly drawn to sweet tastes, making them more likely to be attracted to products containing this powerful sweetener.

Flavored vapes now make up a significant portion of e-cigarette retail sales in the U.S., with most products being imported from China. The FDA has only authorized a small number of e-cigarettes in tobacco or menthol flavors, while flavored vapes remain popular among young users.

Concerns have been raised about the safety of inhaling neotame, as it is only FDA-approved for food consumption. Experts worry about the potential risks associated with breathing in these sweeteners, especially in the long term.

Some vape brands are now using nicotine analogs to bypass FDA regulations, leading to uncertainty about the safety and regulation of these products. The recent seizure of illegal vapes in Chicago highlights the ongoing challenges faced by regulatory agencies in controlling the illicit e-cigarette market.

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In the face of these issues, public health experts stress the importance of enforcing regulations and authorizing only those products that meet safety standards. The FDA and CDC must work together to address the growing concerns surrounding flavored vapes and protect young people from the potential harms of vaping.

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