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American Focus > Blog > Tech and Science > Study Reveals Key Groups Vulnerable to Misinformation, With Surprising Results : ScienceAlert
Tech and Science

Study Reveals Key Groups Vulnerable to Misinformation, With Surprising Results : ScienceAlert

Last updated: April 19, 2025 4:40 am
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Study Reveals Key Groups Vulnerable to Misinformation, With Surprising Results : ScienceAlert
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Generation Z: Susceptibility to Misinformation

Generation Z, those born between 1997 and 2012, are the first cohort to have grown up surrounded by smartphones. Unfortunately, they are also among the most likely to believe misinformation, as highlighted in a recent study conducted by researchers from the University of British Columbia and the University of Cambridge.

The study aimed to examine how misinformation is spreading across different demographics and countries, emphasizing the significant threat it poses to public health, the environment, and democratic societies.

Generation chart
Average scores on the Misinformation Susceptibility Test, by generation. (University of British Columbia)

The researchers utilized an online test called the Misinformation Susceptibility Test (MIST) to survey 66,242 individuals in 24 countries. This quiz, designed by psychologists, asked participants to distinguish between real and fake news headlines, along with self-assessment questions on their ability to identify misinformation.

Interestingly, while Generation Z exhibited a higher likelihood of misidentifying news, they also showed a better understanding of their strengths and weaknesses in discerning misinformation compared to other groups. Additionally, individuals who identified as non-male, less educated, and more politically conservative were also prone to misinformation.

Politics chart
Average scores on the Misinformation Susceptibility Test, by political leaning. (University of British Columbia)

Despite misconceptions that digital natives are adept at navigating misinformation, the study debunks this notion. The researchers emphasize the urgent need for government and educational interventions to combat the spread of misinformation and its detrimental impacts on society.

As Friedrich Götz from UBC points out, “No matter who you are, no matter what you think you know, none of us is immune to misinformation.” It is crucial for individuals to remain vigilant when consuming news and be aware of the prevalence of misinformation in today’s digital age.

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The research findings have been published in Personality and Individual Differences, shedding light on the importance of addressing misinformation susceptibility among different demographic groups.

TAGGED:groupsKeyMisinformationResultsRevealsScienceAlertStudySurprisingVulnerable
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