Superchief Gallery in Los Angeles has been a vital part of the city’s underground art scene for over a decade. Founded by Bill Dunleavy, the gallery has been a platform for street art, photography, and work from the cultural fringes. However, financial challenges in recent years have threatened the gallery’s existence, prompting Dunleavy to explore alternative revenue models like crowdfunding to keep the space alive.
The journey of Superchief began in New York in 2010 as a magazine before transitioning into a gallery in Williamsburg. In 2014, Dunleavy brought the concept to downtown LA, where it thrived until a fire in a neighboring building forced a temporary closure in 2020. In 2022, the gallery found a new home in a 10,000-square-foot warehouse in South LA, allowing for larger exhibitions, workshops, classes, and film screenings.
Superchief has built a strong following by championing “anti-elitist street culture,” prioritizing artists and community over profit. Artists like Sickid and Polo Cutty have found a home at the gallery, appreciating its inclusive and welcoming atmosphere. Sickid, who had his first solo show at Superchief in 2019, credits the gallery for supporting him in his early career and helping him secure a solo show at Jeffrey Deitch Gallery in 2024.
Despite its popularity, Superchief has faced declining art sales and sponsorships in recent years, leading Dunleavy to seek new revenue streams. The gallery launched a Patreon earlier this year, offering supporters access to exclusive content and merchandise. Additionally, a GoFundMe campaign was started in September to raise funds for the gallery’s operational expenses. The community has rallied behind Superchief, with a benefit show featuring over 200 artists planned to support the cause.
As Superchief navigates financial challenges, Dunleavy remains committed to preserving the gallery as a vital space for emerging artists and the community. With the support of patrons and art enthusiasts, Superchief aims to overcome its current obstacles and continue its mission of promoting underground art and culture in Los Angeles.
