T. Rowe Price is making significant strides in the wealth channel by designing innovative products for the market. One of their key focuses is on model portfolios, specifically developing co-branded asset allocation model portfolios with alternative investment allocations. These portfolios will be advised by Goldman Sachs, offering tactical and strategic allocation for the models. Other platforms are expected to follow suit in 2026.
Additionally, T. Rowe Price is working on multi-asset public-private market solutions that will allow advisors to easily integrate alternative investments into their clients’ portfolios. These offerings, such as a public-private equity strategy and a multi-alternative strategy, are slated to launch by mid-2026. T. Rowe Price will provide advisory services for these solutions, incorporating capabilities from T. Rowe Price, OHA, and Goldman Sachs.
Furthermore, T. Rowe Price aims to offer a managed account platform for independent advisors to deliver participant advice in plans on their record-keeping platform. These personalized accounts will combine T. Rowe Price’s investment and advice capabilities with Goldman Sachs Asset Management’s digital planning technology. This collaboration will enable independent advisors to manage individual accounts efficiently at scale.
The co-branded sister series for the target date franchise, which includes allocations to T. Rowe Price public equities and fixed income, OHA private credit, and other alternatives from Goldman Sachs, is expected to launch in mid-2026. The goal is to provide diversified sources of returns for retirement savers, enhancing the competitiveness of the solution in the marketplace.
In terms of financial performance, T. Rowe Price reported an adjusted diluted EPS of $2.81 for Q3 2025, driven by higher revenue from increased average AUM. While net outflows were observed in some channels, positive net flows were seen in fixed income, multi-asset, and alternatives. Investment advisory fees and adjusted deferred carried interest revenue also saw growth.
Looking ahead, T. Rowe Price is focused on delivering excellent investment performance, enhancing client solutions, and managing expenses efficiently. The company continues to invest in strategic growth opportunities while maintaining a strong financial position. With ongoing product innovations and a commitment to client success, T. Rowe Price is poised for continued success in the wealth channel.
