Tag: DirectToConsumer
NBCU, Netflix Alum Shannon Buck Joins Paramount to Head Up Direct-to-Consumer PR and Communications
Experienced PR and communications professional Shannon Buck is set to join Paramount as executive vice president and head…
Drugmakers Are Embracing Direct-To-Consumer Sales. That’s Fantastic News For Patients.
The shift towards direct-to-consumer (DTC) sales by several major pharmaceutical companies has the potential to disrupt the traditional…