Tag: Measurement
Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds
Television networks and sports leagues have long relied on Nielsen ratings to determine the viewership of their live…
The Measurement is Not the Thing
Measure what is measurable, and make measurable what is not so. -Galileo Galilei Every scientific endeavor grapples with…
27 Clever Ideas for Teaching Measurement of All Kinds
Measurement is an essential skill that kids need to learn, as it is a practical, real-life skill that…
Refined aging measurement method reveals trajectories of healthspan and lifespan in older people
A groundbreaking new method for measuring the Pace of Aging in population-based studies has been developed by researchers…
Nielsen Makes Paramount Data Less Easy to Analyze in Measurement Fight
In a recent memo sent to executives at major ad-buying agencies, Paramount Global's president of ad sales, John…