Tag: Nielsen
TelevisaUnivision, Nielsen Squabble Over Skewed Spanish-TV Ratings
TelevisaUnivision at Odds with Nielsen Over Audience Measurement Discrepancies A rural home in the southeastern U.S. has become…
Nielsen Makes Paramount Data Less Easy to Analyze in Measurement Fight
In a recent memo sent to executives at major ad-buying agencies, Paramount Global's president of ad sales, John…