Tailored Moments: A Morning With Knatchbull and Vogue100

As London Fashion Week came to a vibrant close, a gathering of Vogue 100 convened on the historic Savile Row for a delightful breakfast and an engaging conversation with Daisy Knatchbull and Vogue‘s Laura Ingham. Knatchbull, a pioneer in this high-fashion locale, has established the first and still only female-led bespoke shopfront on Savile Row, injecting a modern perspective into one of the fashion world’s most prestigious contexts. While breaking into this traditionally male-dominated space, she has garnered warmth and admiration from the community, as her team — comprised of forty talented women and one man — continues to challenge established conventions. “Our daily challenge,” Knatchbull articulates, “is ensuring that quality, craftsmanship, and exceptional service remain at the heart of everything we do.”

Attendees were immediately captivated by the ambiance of Knatchbull’s space: it was bright and airy, adorned with mirrored walls and exquisite wallpaper, enriched by the subtle aroma of Diptyque candles, creating an inviting atmosphere that feels distinctly her own.

Over a breakfast of avocado toast and green juice — a refreshing recovery after the week’s whirlwind activities — Knatchbull and Ingham engaged in a relaxed yet inspiring discussion. “My true inspiration is the women we work with,” Knatchbull revealed. “However, if I had to choose a muse, it would be Lauren Hutton: carefree, confident, and wonderfully tomboyish. Her spirit embodies the feminine yet precise tailoring we strive to achieve.”

By empowering clients through bespoke tailoring and reimagining the traditions of Savile Row, Daisy Knatchbull is redefining what both tailoring and women’s fashion represent in the contemporary landscape.