Netflix is stepping up its game to compete with social media platforms like TikTok and Instagram by adopting new features and strategies. Tech Advisor reports that the streaming giant is embracing social media-style techniques to enhance user engagement and keep viewers scrolling through its app.
In May 2025, Netflix introduced vertical video clips to its app, giving users a new way to discover and interact with its original content. These clips, promoting various titles, allow viewers to save a show or movie for later viewing or jump straight into watching it. Additionally, the platform has partnered with Spotify and iHeartMedia to bring video podcasts to the app, expanding the range of content available to users.
Not content with just showcasing existing content, Netflix is also delving into original podcast production. The platform’s first original podcast, titled “The White House by Michael Irvin,” premiered on January 19. The company is also set to debut a new show, “The Pete Davidson Show,” on January 30, further diversifying its content offerings.
Netflix’s co-CEO, Ted Sarandos, highlighted the fierce competition in the entertainment industry, with traditional TV boundaries blurring as streaming services, social media platforms, and tech giants vie for viewers’ attention and subscription dollars. In this rapidly changing landscape, Netflix is positioning itself to stay ahead of the curve and continue providing compelling content to its audience.
By incorporating social media-style features and original programming, Netflix aims to create a more immersive and engaging experience for users, blurring the lines between traditional TV and social media platforms. As the entertainment landscape evolves, Netflix is adapting to meet the changing needs and preferences of its audience, ensuring that it remains a leading player in the streaming industry.
