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American Focus > Blog > Economy > The new way Wall Street giant Blackstone is trying to reach the investing masses
Economy

The new way Wall Street giant Blackstone is trying to reach the investing masses

Last updated: April 16, 2025 8:10 am
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The new way Wall Street giant Blackstone is trying to reach the investing masses
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Wall Street private equity giant Blackstone is joining forces with Vanguard and Wellington Management to bring more private assets into the portfolios of everyday savers. The three money managers announced on Tuesday that they will collaborate on developing “multi-asset investment solutions” that will provide individual investors with exposure to both private and public markets. These hybrid public-private funds will be made available to clients through financial advisers.

According to a press release, more details about these products will be released in the coming months. The Wall Street Journal was the first to report on this alliance, highlighting Blackstone’s role in making institutional-quality investing accessible to individuals. Blackstone’s Chief Operating Officer, Jon Gray, expressed enthusiasm for the initiative, stating, “Blackstone has been a pioneer in revolutionizing how individual investors access private markets.”

Despite the market challenges, Blackstone remains committed to expanding its reach to Main Street investors. Other Wall Street private equity giants like Apollo, Partners Group, and KKR are also partnering with asset managers such as State Street, BlackRock, and Capital Group to offer more private funds to individual investors. This trend aligns with BlackRock CEO Larry Fink’s call for diversification into private market assets, suggesting a shift towards a portfolio mix that includes stocks, bonds, and private assets like real estate, infrastructure, and private credit.

The long-term vision for private assets includes making it easier for retirement savers to access these investments through their 401(k) plans. The hope is that the Trump administration will create a favorable environment for offering private assets like real estate funds, private loans, and leveraged buyouts to individuals saving for retirement. This move could drive demand for non-listed illiquid investments, which currently represent over $12 trillion in defined-contribution plans.

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While the Biden administration has shown reluctance towards this idea, industry experts are optimistic that a potential second term for President Trump could pave the way for private assets in 401(k)s. With the administration’s focus on deregulation in the financial services sector, there is hope for a more welcoming environment for private investments in retirement savings accounts.

Overall, the collaboration between Blackstone, Vanguard, and Wellington Management signals a growing trend towards democratizing access to private assets for individual investors. By offering a diverse range of investment opportunities, these partnerships aim to provide Main Street savers with a pathway to building more robust and resilient portfolios.

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