The fashion world is abuzz this season, marking what can only be described as the definitive month for the industry—dubbed the September to Remember. October is set to follow suit with a staggering 12 spring 2026 runway debuts unfolding from Milan to Paris. We are committed to keeping you informed with real-time updates, featuring instant photos from the catwalks alongside our reviews. Additionally, we’re closely monitoring the industry’s response and the accompanying internet buzz. Our newly developed designer leaderboard analyzes traffic to Vogue, Google search trends, social media interactions, and data sourced from The RealReal. Who is taking the lead this season? Let’s dive into the data.
Sunday, September 28: Following Louise Trotter’s inaugural show as creative director, Bottega Veneta experienced a remarkable surge in traffic on Vogue. Interestingly, despite the numerous debuts continuing into Paris Fashion Week, social media interactions remained relatively low over the weekend. Meanwhile, Balenciaga has been gaining traction in Google search results.
Friday, September 26: As anticipation built for Dario Vitale’s debut, Versace stirred excitement on Instagram with a series of visually striking images shot by Tyrone Lebon, which significantly impacted their ranking on the designer leaderboard.
Thursday, September 25: Interest around Christian Dior is notably increasing on The RealReal, particularly as Jonathan Anderson’s first women’s collection for the brand approaches. Following Simone Bellotti’s debut at Jil Sander, the brand has also seen a spike in social media engagement recently. Not to be outdone, Gucci continues to maintain its presence in the spotlight.
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