As Halloween approaches, many are gearing up to showcase their 2024 costumes. For those seeking some last-minute inspiration, Google Trends has unveiled its annual “Frightgeist” list of the year’s top 25 trending costumes. These rankings are determined by comparing Google search interest in the United States between September 2023 and September 2024, highlighting costumes that saw the biggest increase in search interest year over year.
Topping this year’s list is Shrunken Head Bob from the recently released sequel, Beetlejuice Beetlejuice. Despite having a small role in the new movie, this character has quickly become an iconic figure in the franchise. Following closely behind are Raygun, the Australian breakdancer who received zero points at the Paris Summer Olympics, and CatNap, a villainous purple cat from the “Poppy Playtime” video game set in an abandoned toy factory.
Pop culture continues to influence costume choices, with characters from Inside Out 2 making appearances on the list. Emotions like Envy, Anger, Disgust, Anxiety, and Joy have captured the interest of costume seekers. Superheroes such as Lady Deadpool, Wolverine, and Gambit from the Deadpool & Wolverine spinoff have also made the cut. Additionally, other characters from Beetlejuice Beetlejuice like Delores, Delia Deetz, and Lydia Deetz have garnered search interest.
The list also features real-life inspirations, with pop singer Sabrina Carpenter and rapper Soulja Boy making appearances. Google’s interactive map showcases popular costumes in different regions, revealing Luna Lovegood as a top choice in Tulsa, Oklahoma, and Bigfoot reigning in Tallahassee, Florida. The site also tracks trends in children’s costumes, duo looks, and even dog costumes, with characters like Red from Disney’s Descendants and Dogpool leading the way.
In a nod to DIY creativity, Google Trends expert Hibaq Ali notes a resurgence of timeless Halloween looks, blending nostalgia, viral trends, and recent pop culture influences. The full list of Google’s top trending costumes of 2024 includes a mix of characters from movies, video games, and music. From Shrunken Head Bob to Godzilla, these costumes reflect the diverse interests and inspirations of Halloween enthusiasts this year.
As Halloween approaches, the excitement for dressing up in creative and unique costumes continues to grow. Whether inspired by movies, video games, pop culture icons, or real-life personalities, the top trending costumes of 2024 offer a glimpse into the creativity and imagination of costume enthusiasts nationwide.
