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November 25, 2025
Breaking News: OpenAI introduces a new shopping research feature in ChatGPT.
Why it’s important: With the Black Friday shopping weekend approaching, major AI players are unveiling shopping-focused features rapidly. OpenAI’s latest update in the shopping realm offers users a personalized product discovery experience through a conversational interface. Users can engage in a dialogue with the chatbot to refine their “personalized buying guide,” specifying budget ranges, exploring deals, and providing feedback on suggested products. This new feature enhances the shopping experience within ChatGPT, positioning it as an AI-powered personal shopper. Additionally, OpenAI is rolling out an integrated checkout for US users, enabling seamless product discovery and purchase completion within the app. By enhancing its shopping capabilities, OpenAI is paving the way for potential in-app advertising opportunities.
In other news: Perplexity introduces a free “agentic” integrated checkout feature ahead of holiday sales.
Why it’s significant: Following OpenAI’s lead, Perplexity has collaborated with PayPal to enable US users to make direct purchases without leaving the platform. This streamlined process reduces friction for shoppers, allowing them to research and buy products with ease. Perplexity’s chief business officer, Dmitry Shevelenko, emphasized the platform’s focus on empowering users to conduct their research while simplifying the purchasing journey through an “agentic” payment process. The platform has also enhanced its AI model to understand purchase intent better and deliver personalized recommendations based on users’ search history. While Perplexity has not disclosed its revenue model for completed sales, the move underscores the growing emphasis on shopping within AI platforms to drive engagement and retention.
