WASHINGTON — In the initial days of the government shutdown, President Trump has engaged in a meme-centric campaign against Democrats, prominently featuring House Minority Leader Hakeem Jeffries (D-NY) sporting a sombrero and budget director Russ Vought illustrated as the Grim Reaper, sparking engagement and discussion.
“We’re free from conventional political norms regarding what’s deemed acceptable. We communicate in a way that resonates with the public, and they appreciate this kind of content,” a White House official remarked to The Post regarding their unique messaging strategy.
“Typically, there are unwritten rules in governance, but we don’t adhere to those.”
Sources indicate that the barrage of memes, which have taken the place of Trump’s usual media interactions, is primarily crafted by the president and his deputy chief of staff, Dan Scavino.
A source involved with the White House’s digital approach stated that the creative efforts often include Kaelan Dorr, a deputy communications director.
“It’s a team effort involving Dan Scavino, Kaelan Dorr, and the White House digital team, but ultimately, President Trump is at the forefront, steering the meme movement,” the source explained.
“The White House recognizes this as an effective means to connect with the American populace, and no administration has achieved this level of engagement previously. They are truly excelling in this arena.”
The insider added that the development process is “highly cooperative, with ideas circulating consistently throughout the White House for fine-tuning.”
“Many of the standout ideas originate directly from President Trump — we see it daily on his Truth Social. The White House digital team enhances and executes these ideas, but the initial spark comes from him,” the source affirmed.
“The successful strategy is straightforward. President Trump and his administration understand what resonates with Americans. The content is direct, candid, and candidly reflects people’s thoughts. This is why the engagement is unprecedented.”
Initially, Jeffries (D-NY) was portrayed with a sombrero and an extravagant mustache Monday night, as Trump tweeted a clip of him present with Senate Minority Leader Chuck Schumer (D-NY) on the White House driveway.
The accompanying audio humorously mimicked a Schumer-like voice saying: “Nobody likes Democrats anymore. We have no voters left due to all our woke nonsense. Not even black people want to support us now. Even Latinos are against us. So we need new voters.”
The exaggerated voiceover proceeds to state: “If we provide all these undocumented immigrants with free healthcare, it might sway them to vote for us. They can’t even communicate in English, so they won’t realize we’re just a bunch of woke individuals, at least until they pick up English and discover they dislike us too.”
The shutdown is largely driven by Democrats’ desire to extend enhanced Obamacare subsidies from the pandemic period, which are set to lapse on December 31, and the video highlighted Trump’s objections to their counter-proposal, which includes plans to reinstate federal hospital reimbursements for undocumented immigrants and provide insurance subsidies for asylum seekers who entered the country illegally.
Following the initial post, Jeffries condemned the president for “bigotry” and criticized the “disgusting video” during an interview with MSNBC’s Lawrence O’Donnell — subsequently drawing increased attention to the original video, which was discussed by Vice President JD Vance and House Speaker Mike Johnson (R-La.) during later press briefings.
The pro-Trump meme creator @TheRicanMemes, who identifies as Puerto Rican, produced a clip featuring Jeffries’ reactions accompanied by an all-Trump mariachi band to further mock the Brooklyn Democrat.
Trump shared the second clip on Tuesday evening, just hours before the shutdown officially commenced at midnight on Wednesday, with the White House press office airing it repeatedly for two days in the briefing room.
On Thursday night, Trump showcased yet another video made by a content creator, featuring him playing the cowbell to Blue Oyster Cult’s 1976 classic “(Don’t Fear) The Reaper.”
Vought donned a hooded cloak and wielded a scythe as he scoured Washington for budget cuts — underscoring White House warnings of possible mass firings of federal employees within executive agencies if Democrats do not approve a “clean” temporary funding measure.
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“We’re leveraging our strengths, utilizing social media, and providing our influencers and supporters with content to share across their platforms,” the White House official conveyed to The Post.
“It’s the ideal blend of real-world events made accessible for online consumption.”