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American Focus > Blog > Economy > This Stock Yields 6.6% and Has a 127-Year Streak of Never Cutting Its Dividend. Here’s Why It’s a Buy Now.
Economy

This Stock Yields 6.6% and Has a 127-Year Streak of Never Cutting Its Dividend. Here’s Why It’s a Buy Now.

Last updated: March 29, 2026 2:25 pm
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This Stock Yields 6.6% and Has a 127-Year Streak of Never Cutting Its Dividend. Here’s Why It’s a Buy Now.
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Investing in the stock market is often associated with compound returns over time. However, some investors focus on generating passive income from stocks rather than capital gains, especially those looking to supplement their retirement income.

General Mills (NYSE: GIS) has an impressive track record of not cutting its dividend for 127 years, although there have been periods when it hasn’t raised its payout. Despite not being classified as a Dividend King, General Mills has been a reliable source of passive income for investors. However, in recent years, the stock price has seen a significant decline, resulting in negative total returns over the past decade.

The current yield for General Mills is at a multidecade high of 6.6%, making it an attractive option for income-seeking investors. The company is facing challenges in the packaged food sector due to declining sales and profits, as well as difficulties passing on rising costs to consumers. Consumer preferences are shifting towards healthier and non-processed items, posing a long-term challenge for General Mills.

Despite these challenges, General Mills recently announced the sale of its business in Brazil to strengthen its balance sheet and focus on high-margin opportunities. The company has been making strategic moves to prioritize its best brands and product categories through acquisitions and divestitures. Although the outlook for General Mills may not be optimistic in the near term, the stock is currently trading at a discounted price.

General Mills has been able to increase its cash reserves and reduce its long-term debt, indicating a positive trend in its balance sheet. The company’s guidance suggests a healthy free cash flow per share, which is well above its dividend payout. Additionally, the stock is trading at a low valuation based on expected earnings for fiscal 2026.

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Investors who believe in General Mills’ ability to turn around its business may find the stock appealing at its current valuation. The company’s strong brand portfolio and focus on high-margin segments could help drive future growth. While it may take time for General Mills to see meaningful growth, the 6.6% yield offers an attractive incentive to hold onto the stock.

Before making an investment decision, it’s important to consider all factors and conduct thorough research. The Motley Fool’s Stock Advisor team has identified the top 10 stocks for investors to buy now, excluding General Mills. These stocks have the potential to deliver significant returns in the coming years, as evidenced by past recommendations like Netflix and Nvidia.

In conclusion, despite its challenges, General Mills presents an opportunity for income-seeking investors with its attractive dividend yield and potential for a turnaround. By carefully evaluating the company’s prospects and considering the advice of financial experts, investors can make informed decisions about whether to add General Mills to their portfolio.

TAGGED:127YearBuycuttingDividendHeresStockstreakYields
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