The Prep Revival: Thom Browne’s Timeless Style
The trend forecasters are predicting a prep revival, with the all-American look making a comeback on runways and in everyday fashion. This resurgence is evident in the popularity of vintage polo shirts among teenagers and the filming of a new version of American Psycho by Luca Guadagnino. Thom Browne, a designer known for his classic and timeless aesthetic, is not surprised by this trend, as he has always been drawn to the ease and timelessness of prep style.
Browne’s new collections for both women and men are a reflection of the prep lifestyle, with crests featuring embroidered tennis racquets, swimmers, anchors, and the year 1965, the year Browne was born. These collections include pieces that could easily be worn to country clubs and pool parties, such as handknit argyle cardigans, rain jackets in technical fabrics, and bermuda shorts. Browne pays close attention to detail, using selvedge denim from Japan for his jeans and incorporating custom plaid tweeds and silk mogadors into his tailoring.
Despite expanding his repertoire, Browne remains dedicated to his meticulous tailoring, with gray suits and playful touches like bikinis embroidered on suits. The 10th anniversary of the Hector bag is celebrated with various iterations of the dog-shaped bag, while palladian window prints and embroideries are inspired by Browne’s new project – the renovation of an 18th century house in upstate New York.
As Browne continues to redefine and modernize prep style, his collections showcase a perfect blend of classic American fashion and contemporary design. With a focus on sustainability and longevity, Browne’s clothing is meant to be worn and cherished for years to come. The timeless elegance and attention to detail in his designs make Thom Browne a key figure in the revival of prep style in today’s fashion landscape.
