Meta’s social networking platform, Threads, is setting its sights on a new target: podcasters. The company announced its plans to enhance the podcasting experience on its app by introducing features that will facilitate discussions around podcasts and help creators promote their shows.
One of the key features being rolled out on Threads is the emphasis on podcast links in the feed. These links will now stand out with unique and colorful backgrounds, along with image thumbnails, making it easier for users to spot and engage with podcast content. Additionally, creators will have a dedicated space in their user profiles to showcase their podcast links, further aiding in the promotion of their shows and audience growth.
Looking ahead, Threads has hinted at more features to come that will cater specifically to podcasters and their listeners. The platform aims to provide podcast hosts with valuable insights and analytics on how conversations surrounding their shows are resonating with fans. Moreover, Threads plans to introduce features that will help users discover new podcasts and facilitate connections between podcasters and listeners through conversations.
Meta’s interest in the podcasting community stems from its vision of becoming the go-to platform for discussions and engagement around podcasts. Currently, podcast-related conversations are spread across various social media platforms and streaming services like YouTube and Spotify. By capturing a portion of the podcast community, Threads hopes to narrow the gap between its user base and that of its competitors.
While Threads will focus on fostering discussions stemming from podcasts, it clarifies that it is not aiming to become a podcast distribution platform. Instead, the platform will concentrate on providing podcast hosts with tools to better understand and engage with their audience, as well as enhancing the overall podcast discovery experience for users.
This move towards catering to podcasters is not new for Threads, as the platform has previously introduced features to support creators in different ways. From allowing creators to add multiple links in their profiles to enabling them to share longer thoughts through text attachments, Threads has been proactive in offering tools that empower creators to promote their work across various platforms.
As Threads continues to evolve, users can expect to see more features geared towards enhancing podcast discussions in the coming months. With its focus on serving the podcasting community, Threads is positioning itself as a valuable platform for both podcasters and podcast enthusiasts alike.
