Friday, 31 Oct 2025
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA
logo logo
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
  • 🔥
  • Trump
  • VIDEO
  • House
  • White
  • ScienceAlert
  • Trumps
  • Watch
  • man
  • Health
  • Season
Font ResizerAa
American FocusAmerican Focus
Search
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
Follow US
© 2024 americanfocus.online – All Rights Reserved.
American Focus > Blog > Sports > Tommy Hilfiger and F1: How a lifelong fan became its disruptive fashion pioneer
Sports

Tommy Hilfiger and F1: How a lifelong fan became its disruptive fashion pioneer

Last updated: November 19, 2024 4:55 pm
Share
Tommy Hilfiger and F1: How a lifelong fan became its disruptive fashion pioneer
SHARE

The halls of Tommy Hilfiger’s headquarters in Amsterdam were abuzz with excitement one mid-afternoon on a Wednesday. Employees gathered in the Bel Bar, hoping to catch a glimpse of F1 stars Lewis Hamilton and George Russell. The Mercedes drivers, known for their fashion sense, were at the headquarters for a panel discussion ahead of the Dutch GP weekend.

Hamilton and Russell, who often wear Tommy Hilfiger designs, have been instrumental in bridging the gap between fashion and motorsports. The two drivers have brought a new level of style and self-expression to the F1 world, in a sport where team kits used to be the norm.

Tommy Hilfiger, the founder of the iconic fashion brand, has long been associated with motorsports. His love for racing dates back to his teenage years when he used to sneak into races at Watkins Glen. Inspired by the John Player Special liveries of Team Lotus, Hilfiger’s passion for fashion was also fueled by the music scene of the 1970s.

Hilfiger’s foray into motorsports fashion began in 1991 when his brand sponsored Team Lotus. The partnership with Lotus ended in 1994, but Hilfiger’s connection to the sport continued. In 1998, Tommy Hilfiger became the clothing sponsor for Ferrari’s F1 team, designing driver uniforms and team kits inspired by the car’s elements.

Over the years, Hilfiger’s brand has continued to evolve and expand its presence in the world of motorsports. In 2018, Lewis Hamilton was named a global ambassador for Tommy Hilfiger, leading to a collaboration on multiple collections and the brand becoming the clothing sponsor for the Mercedes F1 team.

See also  Michael Phelps left in awe of NFL legend Ed Reed's strategic genius

The partnership between Hamilton, Hilfiger, and Mercedes has paved the way for more fashion in motorsport, challenging the traditional team kit norms. Both Hamilton and Russell have embraced the opportunity to express themselves through fashion, with Russell noting the impact that dressing well can have on self-esteem.

In addition to their involvement in F1, Tommy Hilfiger has also partnered with F1 Academy, designing one of the liveries on the all-women racing series grid. The brand’s commitment to diversity and inclusion aligns with the values of F1 Academy, providing a platform for women to progress in the motorsports world.

Looking ahead, Hilfiger believes that the intersection of F1 and fashion is just beginning to unfold. With other fashion brands entering the F1 market, the future holds the promise of F1 becoming a fashion runway of its own. Tommy Hilfiger envisions a profound impact on the industries, with the Formula One aesthetic remaining a timeless classic.

As the worlds of fashion and motorsports continue to intertwine, Tommy Hilfiger remains at the forefront, blending functionality and style in a way that is both innovative and inspiring. The brand’s legacy in motorsports and its commitment to diversity make it a driving force in the ever-evolving landscape of F1 fashion.

TAGGED:disruptiveFanFashionHilfigerlifelongPioneerTommy
Share This Article
Twitter Email Copy Link Print
Previous Article Diddy Judge Orders Prosecution to Destroy Notes Obtained in Raid Diddy Judge Orders Prosecution to Destroy Notes Obtained in Raid
Next Article Internet access may improve well-being in adults over 50 Internet access may improve well-being in adults over 50
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

How Murder in a Small Town Season 2 Will Challenge Karl and Cassandra

Fox Media LLC. CR: Kailey Schwerman/ FOX. Murder in a Small Town stars Rossif Sutherland…

September 24, 2025

Paving on a Budget – Earth911

Landscaping projects can be a great way to enhance the beauty and functionality of your…

June 11, 2025

Would Kyle Larson ever follow Dale Jr.’s crew chief duties? Hendrick Motorsports ace shares his view

Kyle Larson, the versatile driver from Hendrick Motorsports, made headlines recently when he turned down…

June 21, 2025

Teacher Exhaustion Stories Are Making Us Laugh (and Cry)

Teacher exhaustion is a very real phenomenon, especially in the pre-Thanksgiving period. It can lead…

October 28, 2024

Cal Raleigh’s Girlfriend Reacts to His Historic 60th Home Run

The Seattle Mariners are reveling in an unforgettable moment in franchise history, with the spotlight…

September 26, 2025

You Might Also Like

Bollywood megastar Shah Rukh Khan suddenly sends emotional John Cena message
Sports

Bollywood megastar Shah Rukh Khan suddenly sends emotional John Cena message

October 31, 2025
Knicks All-Star Remains on Injury Report for Emirates NBA Cup Game vs. Bulls (Oct. 31)
Sports

Knicks All-Star Remains on Injury Report for Emirates NBA Cup Game vs. Bulls (Oct. 31)

October 31, 2025
Who was Janina Garraway? All about dancer as Chris Brown mourns the death of her at 42
Sports

Who was Janina Garraway? All about dancer as Chris Brown mourns the death of her at 42

October 31, 2025
QPR vs Ipswich Prediction and Betting Tips
Sports

QPR vs Ipswich Prediction and Betting Tips

October 30, 2025
logo logo
Facebook Twitter Youtube

About US


Explore global affairs, political insights, and linguistic origins. Stay informed with our comprehensive coverage of world news, politics, and Lifestyle.

Top Categories
  • Crime
  • Environment
  • Sports
  • Tech and Science
Usefull Links
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA

© 2024 americanfocus.online –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?