President Donald Trump’s media company, Trump Media & Technology Group (TMTG), has announced plans to invest $2.5 billion in bitcoin to expand into crypto and financial services. The company, which owns Truth Social and Truth+ streaming platform, revealed its intention to establish a “bitcoin Treasury” through the sale of company stock and convertible bonds.
“We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” said Trump Media CEO Devin Nunes, the former Republican congressman.
The investment aims to protect the company against harassment and discrimination by financial institutions while creating synergies for subscription payments, a utility token, and other planned transactions across Truth Social and Truth+.
TMTG’s deal, described as one of the largest Bitcoin treasury deals of any public company, is expected to close soon, with Trump holding a roughly 57% stake in the company.
The purchase would make TMTG the third-largest corporate holder of bitcoin, behind Strategy and MARA. The Trump family has also been rapidly expanding their personal cryptocurrency investments, with a recent report estimating that Trump’s crypto holdings may account for nearly 40% of his wealth.
Additionally, Trump’s crypto venture World Liberty Financial raised $2 billion from a fund backed by the United Arab Emirates government. The Justice Department recently announced that it would no longer pursue certain cryptocurrency crimes and disbanded the National Cryptocurrency Enforcement Team.
In March, Trump signed an executive order creating a strategic bitcoin reserve using cryptocurrency seized in criminal and civil forfeiture cases.
