Veronica Beard Unveils “Varsity Electric” Collection, Blending Sportswear with House Codes
Following a successful collaboration with the NFL and a recent visit to the French Open, Veronica Swanson Beard and Veronica Miele Beard are doubling down on sportswear with their latest resort 2026 collection, aptly named “Varsity Electric.” This new offering seamlessly merges sportswear elements with the brand’s signature house codes, creating a dynamic and fashion-forward collection.
“The intersection of sport and fashion has never been more relevant,” Swanson Beard commented, highlighting the growing trend of athletes and coaches prioritizing their style both on and off the field. Miele Beard echoed this sentiment, noting the influence of female athletes and the rise of teams like the New York Liberty in the fashion world. From powerful athletes to fashionable WAGs, there is a clear demand for chic sportswear options.
The “Varsity Electric” collection features a range of athletic-inspired pieces, including track-striped jeans, trousers with faux boxer waistbands, and modern sneakers. Standout items include a sky blue suit perfect for a WNBA coach, as well as a khaki tech fabric anorak paired with a matching midi skirt for a more outdoorsy vibe. Drawing inspiration from iconic sportswear brands like Prada, the Veronicas infuse their collection with a contemporary edge.
What sets “Varsity Electric” apart is its seamless integration with Veronica Beard’s signature pieces. The collection includes novelty denim, embellished with rhinestones for added sparkle. “You don’t have to wear your jewelry,” Swanson Beard noted, pointing to a gray cardigan with a bedazzled collar. “You have your sweater.” By incorporating sporty elements into their classic designs, the Veronicas offer a fresh take on everyday fashion.
