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American Focus > Blog > Sports > Visually impaired NBA fans experience the game on a new level with haptic device
Sports

Visually impaired NBA fans experience the game on a new level with haptic device

Last updated: March 28, 2025 7:50 am
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Visually impaired NBA fans experience the game on a new level with haptic device
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The NBA has always been a source of excitement and entertainment for fans all over the world. But for Brian Vu, a long-time fan of the league, the experience reached a whole new level when he attended a game in Portland last week. Despite his low vision, Vu felt fully immersed in the game, thanks to a new haptic device introduced by Seattle-based company OneCourt.

During the game between the Trail Blazers and the Memphis Grizzlies, Vu didn’t see a single play unfold on the court. Instead, he relied on vibrations felt through his fingers using the haptic device. This innovative technology allowed him to follow the action in real-time, from scoring plays to turnovers and shots. With an earpiece providing updates on the score and play outcomes, Vu was able to experience the game like never before.

The concept behind the haptic device, as explained by OneCourt founder Jerred Mace, is akin to a tactile animator, creating a sense of movement through vibrations. This technology enabled Vu to feel the game, even though he couldn’t see it. As Blazers guard Scoot Henderson raced through the defense for a layup, Vu could feel the play through his fingertips, enhancing his fan experience significantly.

Accompanied by his friend James Kim, Vu found himself fully engaged in the game, reacting to each play with enthusiasm. Kim, who was used to providing play-by-play updates to Vu during games, noted the positive impact of the haptic device on his friend’s experience. With Vu now able to interpret the game in his head, he felt more independent and included in the action.

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The idea for OneCourt was sparked by Mace’s personal experiences growing up with vision issues and a desire to create a more inclusive environment for visually impaired individuals. With the support of the NBA and teams like the Trail Blazers, Mace was able to turn his vision into reality. By leveraging the optical tracking technology present in NBA arenas, OneCourt’s haptic device revolutionized the way visually impaired fans can enjoy live sports events.

Vu’s experience at the Blazers game showcased the transformative power of the haptic device. From feeling the excitement of a steal to joining the crowd in chanting defense, Vu was fully immersed in the game. The device not only enhanced his enjoyment but also opened up new possibilities for attending more games in the future.

As more NBA teams express interest in offering the OneCourt device to their fans, Mace and his team are gearing up for increased demand. The positive ripple effects of this technology extend beyond the individual users, creating a more inclusive and shared experience for all fans. With the potential for future enhancements like player-specific audio cues, the haptic device promises to make live sports events more accessible and engaging for everyone.

In conclusion, the introduction of the haptic device by OneCourt has transformed the fan experience for visually impaired individuals like Brian Vu. By providing a unique way to follow live games through vibrations and audio cues, this technology is paving the way for a more inclusive and engaging sports environment. As more NBA teams adopt this innovative solution, the future looks brighter for fans of all abilities to enjoy the thrill of live sports.

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TAGGED:DeviceExperiencefansGamehapticImpairedLevelNBAVisually
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