The Vivienne Westwood team has been incredibly busy over the past few weeks, showcasing their latest collections and expanding their bridal business. The brand recently held a runway show in Mumbai, featuring local models and traditional Indian fabrics. This was followed by their first-ever standalone bridal show in Barcelona, a testament to the growing importance of bridal wear for the brand.
Andrea Kronthaler, the creative force behind the brand, spoke to Vogue about the decision to focus on bridal wear, stating that it has become a significant part of their business. The brand has seen a surge in demand for wedding looks, prompting them to convert their London and Milan boutiques to cater to bridal customers. With plans for further expansions in the future, Vivienne Westwood is solidifying its presence in the bridal market.
Despite their busy schedule, the brand also released the lookbook for their main line, offering a glimpse into their strategic approach to serving their loyal clientele. The collection stays true to the brand’s signature style, with plaids, corseted tops, and asymmetric draping taking center stage. However, there are subtle nods to sportswear, a category that has seen growth following a successful collaboration with London skate brand Palace.
The main line also pays homage to the brand’s iconic collections, with designs inspired by archival pieces from past decades. While there are references to past collections, the focus is on innovation and pushing boundaries. Pieces like a draped hooded jacket in iridescent fabric and wonky separates in treated denim showcase the brand’s commitment to staying ahead of the curve.
Overall, Vivienne Westwood’s latest collections reflect a blend of tradition and innovation, catering to a diverse range of customers. With a strong focus on bridal wear and a continued commitment to pushing boundaries, the brand is set to make a lasting impact in the fashion world.
