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American Focus > Blog > Environment > Waitrose ‘relies on animal welfare myths’
Environment

Waitrose ‘relies on animal welfare myths’

Last updated: October 31, 2025 12:25 am
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Waitrose ‘relies on animal welfare myths’
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Examining the Ethics of Waitrose’s Pig Welfare Policies

It’s also unclear whether beings can have happy lives if they are cut short and live only a small fraction of their lifespan. Pigs have a lifespan of around 25 years, but in farming they are killed after half a year or less.

While Waitrose may argue that their pigs have high welfare standards, the reality is that these pigs are not allowed to live out the majority of their natural lifespan. Happiness is a long-term aspect of life, not just fleeting moments of pleasure when food is provided.

Slaughter

Waitrose’s policies may claim to prioritize animal welfare, but ultimately, the decision to slaughter pigs at six months of age limits their overall welfare. The process of slaughter in animal agriculture cannot be separated from the welfare of the animals involved, even in so-called free-range environments.

Waitrose acknowledges the need for practices like teeth clipping and tail cutting, which can cause unnecessary pain and distress to the animals. The justification for these practices is often weak, as they are usually a result of the stressful farming conditions in the first place.

Additionally, the lack of transparency around the slaughter methods used by Waitrose raises concerns about the ethical implications of their pig farming practices.

Ethical Considerations

Waitrose’s claim of providing “ethically raised” pig products raises questions about the ethics of using animals for food production. In a society where meat consumption is no longer necessary for survival or health, the justification for killing animals for food becomes increasingly dubious.

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Furthermore, the availability of alternative sources of income and the need for sustainable land management practices suggest that animal slaughter is not a necessary component of food production.

Ultimately, the unnecessary violence inflicted on animals in the food industry raises ethical concerns about the treatment of sentient beings for human consumption.

Addressing Sophistication

The argument that animals lack the mental sophistication to have moral rights raises broader questions about the criteria for determining moral worth. Just as humans with varying levels of cognitive abilities are still considered to have moral value, animals should also be afforded ethical consideration regardless of their level of intelligence.

Waitrose’s claims about the welfare of their pigs highlight the need for a more nuanced understanding of animal rights and ethical treatment in the food industry.

Conclusion

While Waitrose’s efforts to improve pig welfare are commendable, there are still ethical concerns surrounding the treatment of animals in the food industry. Consumers have a responsibility to critically evaluate the claims made by supermarkets and advocate for more ethical and sustainable practices.

About the Author:

William Gildea is a philosopher and researcher based at McGill University in Canada. His podcast, Surprising Ethics, delves into thought-provoking ideas about ethics and political theory.

TAGGED:AnimalMythsReliesWaitroseWelfare
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