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American Focus > Blog > Tech and Science > Why identity-first security is the first defense against sophisticated AI-powered social engineering
Tech and Science

Why identity-first security is the first defense against sophisticated AI-powered social engineering

Last updated: October 31, 2025 11:00 am
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Why identity-first security is the first defense against sophisticated AI-powered social engineering
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Enterprise security is facing a major challenge in today’s digital landscape. Instead of targeting high-tech vulnerabilities, attackers are increasingly turning to low-tech methods like social engineering to compromise identities. Matt Caulfied, VP of product, identity at Cisco, explains that attackers are using tricks like spearphishing to gain access to sensitive information.

Despite the growing awareness of identity security issues, a disconnect exists between knowledge and action within organizations. The recent Cisco Duo’s 2025 State of Identity Security report revealed that over half of organizations have experienced financial losses due to identity-related breaches. Surprisingly, 74% of IT leaders consider identity security as an afterthought in their infrastructure planning.

Caulfield emphasizes that identity security is a complex problem that combines social, psychological, and technical aspects. As attackers become more sophisticated, traditional security measures like second-factor authentication are no longer sufficient. Organizations need to shift towards a zero-trust model, where trust is established through strong cryptographic identity authentication.

Phishing-resistant authentication is becoming the new standard in identity security. However, the adoption of advanced security measures like FIDO2 tokens has been slow due to complexity and cost constraints. Despite the challenges, awareness of identity security is increasing, with a majority of financial decision-makers allocating more budget towards this area.

To streamline identity security processes and reduce costs, organizations are exploring vendor consolidation. Integrated tools that offer interoperability in multi-cloud environments can simplify security operations and improve organizational efficiency. Caulfield emphasizes that security should be viewed as an enabler rather than a hindrance, as it plays a crucial role in protecting workforce productivity and customer interactions.

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In conclusion, a proactive approach to identity security is essential in today’s threat landscape. By implementing phishing-resistant authentication and leveraging integrated security tools, organizations can strengthen their security posture and enhance overall operational efficiency. Cisco Duo and Cisco Identity Intelligence offer solutions to navigate the complex identity security landscape, empowering global teams to mitigate risks and safeguard critical assets.

For more insights on identity security trends and strategies, you can download Cisco Duo’s report, The 2025 State of Identity Security: Challenges and Strategies from IT and Security Leaders. Stay informed and proactive in protecting your organization from identity-based attacks.

(Sponsored content by Cisco)

TAGGED:AIpowereddefenseEngineeringidentityfirstSecuritySocialSophisticated
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