WWE and Comcast have recently announced a groundbreaking partnership that will see Xfinity becoming the first-ever sponsor to have branding on the WrestleMania set. This multi-year deal also designates Xfinity as the official home wifi partner of WWE. This exciting news comes just in time for WrestleMania 41, set to take place in Las Vegas on April 19 and 20.
The renowned live events producer Done+Dusted, a part of Pantheon Media Group, has collaborated with WWE to design the set for this year’s WrestleMania. The innovative design can be seen above and promises to bring a fresh perspective to the iconic event.
Grant Norris-Jones, the executive vice president of global partnerships for WWE’s parent company TKO Group, expressed his enthusiasm for the partnership with Comcast. He highlighted Comcast’s understanding of the WWE audience and their willingness to explore new and innovative integrations. The integration of Xfinity branding on LED signage throughout WrestleMania will provide a unique viewing experience for both live attendees and fans watching from home.
In addition to the branding on the WrestleMania set, Xfinity will also receive a broadcast integration within the event and will serve as the official presenting partner of NXT Stand & Deliver on April 19. Kristy Kozlowski, senior vice president of media strategy and planning at Comcast, emphasized the importance of providing fans with an unparalleled WiFi experience during WWE events, especially during the highly anticipated WrestleMania.
For attendees of WrestleMania 41, Xfinity is hosting an exciting experience called “Unlock the Boom” at The Extra Bar. Fans can immerse themselves in the WWE world by recording a Booming Superstar persona, testing their strength with an arm-wrestling machine, and enjoying complimentary refreshments while charging their devices. Xfinity will also receive prominent brand placement at other WWE premium live events, including SummerSlam 2025 and Survivor Series®2025.
Done+Dusted, a leader in live events production, brings a wealth of experience to the table. Their impressive portfolio includes work on major events such as the “League of Legends” World Finals 2024, the Emmy Awards telecast, the London Olympics opening ceremony, and multiple Super Bowl Half Time Shows.
Guy Carrington, executive creative director and partner at Done+Dusted, expressed his excitement about collaborating with WWE, a childhood passion of his. The team aimed to create a set design that pays homage to the tradition of Las Vegas while capturing the dynamic energy and boldness of the WWE brand.
The partnership between WWE, Comcast, and Done+Dusted promises to elevate the fan experience at WrestleMania 41 and future events. Stay tuned for more exciting developments as the collaboration unfolds.
