Yellow Film Studios, recognized as the leading independent studio in the Nordic region and the parent company of Yellow Film & TV Finland, 255 Pix, and Newgrange Pictures in Ireland, has officially announced its strategic merger with REinvent, a premier sales and financing studio based in Denmark. The newly formed entity, Reinvent Yellow, aims to serve as a consolidated hub for production, financing, sales, and innovation.
This collaboration merges over three decades of production experience, an extensive catalog comprising thousands of titles, and robust financial support, establishing themselves as a comprehensive partner for producers and buyers on a global scale. “By integrating content, strategy, financing, sales, and technology, Reinvent Yellow will provide industry stakeholders with both creative prowess and reliable financial backing,” stated the companies in their announcement.
The newly formed group aims to bring a “fresh strategic focus” along with prospects for third-party productions, internal initiatives, and hybrid co-productions that will form the core of their operations.
Reinvent Yellow plans to provide:
• A concentrated effort on English-language projects and international partnerships, with the goal of creating commercially viable and creatively ambitious content for a global audience.
• In television, the group will spotlight outstanding talent and original crime series, while also promoting REinvent’s extensive catalog, which includes films from legendary director Ingmar Bergman, represented by SF Studios.
To further its mission, Reinvent Yellow is making significant investments in advanced technology for both content creation and sales, implementing specialized windowing strategies and employing technology-driven efficiencies and innovative financial solutions.
Heikki Herlin, the main owner of Reinvent Yellow, views the company as a “trailblazer in powerful storytelling” tailored for today’s multi-platform environment.
“At its essence is a commitment to perpetual reinvention,” Herlin remarked, “which is vital in the rapidly evolving digital age.”
“This merger is about securing our future,” commented CEO Olli Haikka. “By merging creative development, technology, and innovative financial solutions under one roof, we are structuring a more intelligent, agile, and scalable entertainment enterprise suited to a shifting global marketplace.”
“We are establishing an environment that attracts top talent. We advocate for stories that resonate and aim to identify international markets for them,” stated deputy CEO Rikke Ennis. “With considerable capitalization, we are poised to confront competition while being flexible in our deal-making and collaborations.”
Peter Barkman, chairman of Reinvent Yellow, noted: “Together, we create a new type of team with profound market insights and substantial investment capabilities. Coupled with our advanced digitalization and AI expertise from 255pix, we possess a distinctive skill set for global scaling and content development.”
The new venture will be guided by a strong leadership team characterized by complementary skill sets:
Ennis will lead overall sales, acquisitions, and distribution functions, enhancing revenue through content sales, licensing, partnerships, acquisitions, talent development, and mergers & acquisitions while synchronizing commercial strategies with content output across various markets.
Haikka will direct growth, new business ventures, development, and production, emphasizing scalable, market-responsive formats – scripted, AI-driven, and short-form – while overseeing in-house innovation and international IP evolution, with the support of Laura Teirikko in the COO role.
Helene Aurø takes on the role of chief sales officer, overseeing sales, marketing, and acquisition functions.
Jorma Reinilä will act as CFO, managing internal financial operations, while Frederik Nelsson, as chief revenue officer, will facilitate financing and investment solutions for partners and projects, additionally overseeing initiatives related to AI and digital tools.
