The highly anticipated third season of the popular series “Squid Game” is set to premiere on June 27, and Netflix has shared some exclusive data with Variety that showcases the immense global impact of the show.
To date, the first two seasons of “Squid Game” have garnered nearly 600 million views worldwide. Season 1 remains the most-watched show on Netflix ever, with a staggering 265.2 million views, while Season 2 has accrued 192.6 million views. Season 2 achieved the most views for any Netflix show in its premiere week and quickly entered the Top 10 Non-English Language TV chart, making it the third biggest season of a show in Netflix history.
Netflix launched a massive social media campaign for Season 2, generating a whopping 19.5 billion owned global social impressions. A clip of the Red-Light, Green-Light game became Netflix’s top-performing video on TikTok with 128.6 million organic views.
On the awards front, Season 1 of “Squid Game” made history at the Emmy Awards with 14 nominations and 6 wins, including the first-ever wins for a non-English language series. Season 2 has been nominated for best drama series at the Golden Globes, with the Emmy nominations for 2025 set to be announced on July 15.
The show also received recognition at the SAG Awards, with multiple wins for the cast. Netflix’s reality competition series “Squid Game: The Challenge” also earned 3 Emmy nominations and 1 BAFTA TV Award.
The popularity of “Squid Game” extended beyond the screen, with the multiplayer game “Squid Game: Unleashed” topping the charts as the number one free action game in 107 countries on the App Store.
Netflix brought “Squid Game” to life with fan activations in over 25 countries and 6 continents, drawing over 66,400 fans to in-person events and engaging over 47,000 participants in games inspired by the series. The streamer also deployed over 18,000 pink guards worldwide for marketing campaigns.
The immersive experience “Squid Game: The Experience” has been a hit in 5 cities, attracting sold-out crowds and an estimated 500,000 visitors by the end of summer. The Season 3 campaign will feature pop-ups in various countries, culminating in a grand finale in Seoul with a fan parade.
In collaboration with over 100 partners, Netflix released Season 2 merchandise, including collaborations with Crocs, Puma, Johnnie Walker, and Domino’s. The success of Season 1 led to a surge in sales of Vans slip-on sneakers and increased interest in Korean language learning on Duolingo.
The impact of “Squid Game” has been far-reaching, with the show captivating audiences worldwide and setting new benchmarks for success in the streaming industry.
