The release of the College Football Playoff national ranking for 2025 has sparked discussions about the use of rankings in various fields, including higher education. While rankings can be a useful tool for comparison, they also have their drawbacks. For instance, concerns have been raised about the lack of standardization in how schools are measured and the implications of ranking schools against each other.
Similarly, the release of national rankings for campus counseling centers has raised similar concerns. In a report by Forbes.com in 2024, members of the executive board for the Association for University and College Counseling Center Directors shared their concerns about mental health rankings. These concerns included the lack of standardization in measuring schools and the promotion of measuring value based on external rankings.
Instead of relying solely on rankings, there has been a call for the adoption of a grading system based on standards. Research has shown that a standards-based grading system can provide more meaningful feedback and track progress over time. This approach can also be applied to assessing campus counseling centers, focusing on how well they meet industry standards and their strengths and limitations.
National rankings often rely on subjective perceptions, such as student opinions of counseling services. However, there is a lack of objective standards in these rankings. Professional organizations like the Association for University and College Counseling Center Directors conduct surveys to establish benchmark standards for the field. These surveys provide objective information on the operations of counseling centers, such as wait times for services and utilization rates.
Unlike collegiate athletic teams, college counseling centers are not in competition with each other. Instead, they collaborate and share innovative ideas to address the mental health needs of their specific campus. This variation between campuses and student bodies makes it unrealistic to rank counseling centers against each other. While student feedback is important, most counseling centers already collect feedback data from their clients, which is not typically included in national rankings.
In conclusion, the role of national rankings in the assessment of campus counseling centers may need to be reconsidered. By focusing on standards and objective measures of performance, a more meaningful assessment of counseling centers can be achieved. Just as the role of national rankings in college football has evolved, it may be time to rethink the approach to evaluating mental health services on college campuses.

