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American Focus > Blog > Lifestyle > How Erede Is Building a Jewelry Brand for Tomorrow
Lifestyle

How Erede Is Building a Jewelry Brand for Tomorrow

Last updated: November 6, 2025 1:15 am
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How Erede Is Building a Jewelry Brand for Tomorrow
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Gabriella Khalil, the creative director behind successful ventures such as hotel Palm Heights in Grand Cayman and Manhattan’s creative work hub WSA, draws inspiration from the unique designs of jewelry brand Erede. She admires Erede’s focus on form, texture, and linear lines, which align with her own aesthetic sensibilities.

After meeting founders Talia Shuvalov and Jeramie Hotz over a year ago, Khalil and the Erede team decided to collaborate on the brand’s latest collection. This partnership marked Khalil’s first foray into jewelry design and her first collaboration on a product range under her own name. The synergy between Khalil, Shuvalov, and Hotz was evident when they discovered commonalities in their mood boards, featuring vintage furniture, interiors, and Art Deco teapots.

Erede’s innovative approach to collaborations, particularly with someone from outside the jewelry industry like Khalil, reflects the brand’s commitment to redefining what future heirlooms can be. By blending vintage-inspired designs with modern technology and offering lab-grown stones as a more affordable yet high-quality alternative to natural diamonds, Erede is carving out a unique space in the market.

The brand’s focus on lab-grown stones allows for greater customization and flexibility in design, as the stone can be tailored to fit the desired aesthetic. While Erede does offer some pieces with natural diamonds, the majority of their customers opt for lab-grown stones. This emphasis on sustainability and innovation sets Erede apart from traditional jewelry brands.

Erede’s latest collection, a collaboration with Khalil, features a range of pieces at a more accessible price point, starting at $550. This collection introduces new materials such as silver and gold vermeil, as well as an onyx color option. Targeted towards the Australian market, where Erede has a strong presence, the collection aims to appeal to a wider audience with its diverse offerings.

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With a focus on craftsmanship, innovation, and sustainability, Erede continues to push boundaries in the world of jewelry design. The collaboration with Gabriella Khalil is a testament to the brand’s commitment to creating timeless pieces that resonate with a modern audience. The world is constantly changing, and with it, so is the way we live our lives. Technology has revolutionized the way we communicate, work, and even play. From smartphones to social media, the digital age has transformed the way we interact with the world around us.

One of the most significant changes brought about by technology is the rise of the gig economy. The gig economy refers to a labor market characterized by short-term contracts or freelance work as opposed to traditional full-time employment. This shift has been made possible by the rise of online platforms that connect freelancers with clients looking for specific services.

Gig economy workers, often referred to as gig workers or freelancers, have the flexibility to choose when and where they work, allowing them to pursue multiple gigs at once and create their own schedules. This flexibility is one of the main draws of the gig economy, as it allows workers to take control of their own careers and work on projects that interest them.

However, the gig economy also presents challenges for workers. Gig workers are often not entitled to the same benefits and protections as traditional employees, such as health insurance, paid time off, and retirement benefits. This lack of security can make it difficult for gig workers to plan for the future and can leave them vulnerable to financial instability.

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Additionally, the gig economy has been criticized for creating a race to the bottom in terms of wages and working conditions. With so many workers competing for gigs on online platforms, clients can often set low prices for services, driving down wages for gig workers. This can create a cycle of exploitation and make it difficult for gig workers to earn a living wage.

Despite these challenges, the gig economy is here to stay. As technology continues to advance, more and more industries are turning to freelance workers to meet their needs. This shift has created opportunities for workers to find new and exciting ways to make a living, but it has also highlighted the need for regulations and protections to ensure that gig workers are treated fairly.

In conclusion, the gig economy has transformed the way we work and has created new opportunities for workers to take control of their careers. However, it also presents challenges in terms of job security and fair wages. As the gig economy continues to grow, it is essential that policymakers and businesses work together to create a system that protects the rights and well-being of gig workers.

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