Disney and YouTube TV Still at Impasse Over Content Deal
Despite efforts from both sides, Disney and YouTube TV have still not reached a deal for the return of Disney-owned networks to the streaming service. In a memo sent to staffers by Disney Entertainment Co-Chairs Dana Walden and Alan Bergman, and ESPN Chairman Jimmy Pitaro, the executives acknowledged the ongoing challenge of not having ESPN and ABC available on YouTube TV during a busy sports season.
Google’s YouTube TV removed Disney’s networks on October 30 due to disagreements over pricing. Disney is seeking rate hikes that Google is not willing to agree to, while Google is pushing for new programming tiers that could lead to some subscribers dropping certain networks. As a result, popular shows like ESPN’s “College GameDay” and ABC’s “Jimmy Kimmel Live” have seen a decline in viewership.
YouTube TV has offered subscribers a $20 credit if Disney’s channels remain unavailable for an extended period. The base subscription plan for YouTube TV costs $82.99 per month.
Disney is not the only media company to face challenges with Google over YouTube TV. Other companies like Paramount Global, Fox Corp, and NBCUniversal have also had disputes with the streaming service. While some were able to reach new deals without blackouts, others like Univision and TelevisaUnivision-owned networks remain off YouTube TV.
Despite Disney’s efforts to make a compelling offer to YouTube TV, little progress has been made. The company has offered cost-saving measures and tailored programming packages, but YouTube TV continues to demand preferential terms that are below market standards.
Disney has also tried to engage in a public battle with YouTube TV by offering content like “College GameDay” via its own platforms and requesting ABC News’ telecast on Election Night to be shown on YouTube TV. However, these efforts have not led to any resolution in the negotiations.
