Doctors face a constant challenge in choosing the best treatment options for their patients. With the pressure of busy clinical schedules, having too many choices can lead to decision fatigue, while too few options can limit the quality of care provided. However, a recent study conducted by researchers from Northwestern University and the University of Sydney has identified a “sweet spot” in clinical decision-making that could help physicians make better choices.
In the study, 402 primary care physicians from the United States were presented with different treatment alternatives in the electronic health record (EHR) system. The researchers found that offering two or more appropriate treatment options significantly increased the likelihood of physicians choosing a high-quality alternative instead of defaulting to the status quo. Interestingly, presenting more than two options did not further improve decision-making, indicating that an optimal number of choices exists.
Dr. Jeffrey Linder, chief of general internal medicine at Northwestern University Feinberg School of Medicine, emphasized the importance of designing EHR systems with well-curated prompts that guide physicians towards evidence-based alternatives. This approach could help reduce the burden of decision-making and improve patient care outcomes on a larger scale.
Lead author Gemma Altinger, an applied behavioral economist and Ph.D. candidate at the University of Sydney, highlighted the need for healthcare systems to implement simple changes that support better care delivery. By providing physicians with thoughtfully curated options in the EHR, health systems can empower doctors to make informed decisions that align with the latest evidence-based practices.
The study presented physicians with scenarios involving surgery referral for hip osteoarthritis and opioid prescribing for back pain. Results challenged the notion that more choice leads to “status-quo bias” and poorer decision-making. Instead, the findings showed that physicians made better care decisions when presented with multiple options, debunking the belief that too many choices can overwhelm healthcare providers.
Overall, the study underscores the importance of thoughtful design in EHR systems to support physicians in making smarter decisions for their patients. By striking a balance between providing enough options without overwhelming clinicians, healthcare organizations can enhance the quality of care delivered to patients. This research opens new avenues for improving decision-making processes in healthcare and ultimately advancing patient outcomes.

