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American Focus > Blog > Economy > The best time to buy quality stocks is now
Economy

The best time to buy quality stocks is now

Last updated: November 30, 2025 9:35 pm
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The best time to buy quality stocks is now
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The chair of Rockefeller International, in his latest book ‘What Went Wrong With Capitalism’, discusses the current state of the global market amidst fears of an artificial intelligence-led bubble. Investors are torn between optimists who believe high stock prices are justified due to the AI revolution and pessimists who predict a bubble burst. The lack of alternative investment options, such as gold and bonds, further complicates the situation.

However, amidst this uncertainty, there is a unique opportunity in the global market that could yield significant returns regardless of the AI bubble. The focus is on quality stocks, specifically those trading at reasonable prices. Quality stocks, as defined by MSCI indices, are characterized by high return on equity, stable earnings growth, and low debt levels. These stocks have consistently outperformed the market over the past three decades.

Interestingly, quality stocks have recently experienced a significant decline in both developed and emerging markets. Despite the presence of Big Tech companies like Alphabet and Microsoft, which are considered quality stocks, the overall quality sector has lagged behind due to the surge in low-quality, highly speculative stocks.

Investors, wary of overvalued assets, are seeking refuge in quality stocks. One way to access these stocks is through quality-labelled ETFs listed on various exchanges. By filtering out overvalued stocks and focusing on companies with strong fundamentals, investors can identify around 400 high-quality, undervalued stocks across various sectors and countries.

These undervalued quality stocks, with a focus on companies with a market cap above $10 billion, offer attractive returns with higher dividend yields and lower volatility compared to the broader market. From a valuation perspective, these stocks are currently trading at a 30% discount to the market, presenting a compelling investment opportunity.

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Based on standard estimation methods, this select group of quality stocks is expected to deliver annual returns of nearly 15% over the next three years. This outperformance is significant compared to other asset classes and does not rely on predicting the outcome of the AI bubble.

In conclusion, investors can capitalize on the current market conditions by focusing on quality stocks that are trading at attractive valuations. By carefully selecting high-quality companies with strong fundamentals, investors can potentially achieve superior returns in the midst of market uncertainty.

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