Customers shopping at IKEA in New Zealand may experience delays in receiving their orders, but a marketing expert believes this won’t deter them from returning for more.
The popular home furnishings retailer recently opened its first store in Auckland, offering online deliveries nationwide.
A spokesperson for IKEA expressed surprise at the overwhelming response from Kiwis.
“The sales and orders in the first few days have exceeded our expectations, leading to longer fulfillment times. As a new team, we are quickly learning and adjusting our operations to meet this high demand. We are working tirelessly to ensure optimal operations as soon as possible.
“Customers with pending delivery or click and collect orders will be contacted by our customer service team to arrange a convenient delivery or collection time.
“We appreciate your patience during this busy period and assure you that we are dedicated to fulfilling all orders promptly.”
According to Bodo Lang, a marketing expert at Massey University, a delay in delivery may diminish the initial excitement New Zealand shoppers have for Ikea.
“However, this is not likely to deter them from future purchases. IKEA has an opportunity to turn these slightly disappointed customers into loyalists by addressing these delays. Offering a voucher or a personalized note can easily turn a minor setback into a positive experience.”
