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American Focus > Blog > Lifestyle > The Most-Read Vogue Business Stories of 2025
Lifestyle

The Most-Read Vogue Business Stories of 2025

Last updated: December 22, 2025 9:55 pm
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The Most-Read Vogue Business Stories of 2025
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The Labubu toy trend has taken the world by storm, captivating fans and brand experts alike. In a recent interview with Vogue Business, the fascination with childish goods was dissected to uncover the reasons behind its popularity.

In a groundbreaking move, beauty brand Rhode, founded by Hailey Bieber, was acquired by Elf for a staggering $1 billion. This marked a significant moment in the industry, signaling a shift in the landscape of luxury brands.

The Vogue Business Index, released in March, highlighted the top 10 brands that are leading the charge in the luxury sector. Despite the challenges faced in 2025, there were glimmers of hope as these brands continued to innovate and inspire.

After 14 years at the helm of Balmain, Olivier Rousteing stepped down as the creative director, making way for his successor, Antonin Tron. This transition marked a new chapter for the iconic French maison.

Blackpink, one of the most powerful girl groups in the world, made waves in the fashion industry as its members ventured into individual projects. Vogue Business delved into their impact on the fashion world and how they are shaping trends.

As the year progressed, micro-trend fatigue set in, prompting brands to align with cultural moods in a more authentic way. Amy Francombe declared 2024 as the year of the vibe, where brands focused on creating a genuine connection with consumers.

The protein obsession in the wellness and beauty sector continued to gain momentum, with Khloé Kardashian launching her new protein popcorn, Khloud. This spoke to the growing demand for protein-based products in the market.

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Looking ahead to the FW25 womenswear season, fashion expert Lucy Maguire predicted trends ranging from castlecore to aquatic influences and various shades of brown. These predictions offered a glimpse into the upcoming fashion landscape.

In a world where trends come and go, it is essential to stay ahead of the curve and anticipate the next big thing. By keeping a pulse on the industry and understanding consumer preferences, brands can position themselves for success in the ever-evolving world of fashion.

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