Content Americas has rapidly become the premier international TV meet and mart for Latin America and U.S. Hispanic regions since its launch in 2023. With a record attendance of 2,278 delegates in 2025, the event has quickly solidified its position as a must-attend event in the global TV market. However, the industry is facing challenging times with a contraction in the market, fewer buyers, and a reluctance to take risks.
According to industry experts like Erik Barmack from Wild Sheep Content and Ezequiel Olzanski from EO Media, the current landscape is turbulent, leading to the closure of some smaller niche players and the cancellation of multiple projects in development. Despite these challenges, Content Americas continues to provide valuable insights and guidance for industry professionals.
The upcoming 2026 conference will feature keynote speaker Juan José Campanella, a renowned director with a successful career in Argentina, Spain, and the U.S. Regional giants like Brazil’s Globo and Banijay will also showcase their strategies and expansions in Latin America. The event will also host the traditional CoproPitch and Rose d’Or Latinos awards.
One of the main topics of discussion at Content Americas will be the reinvention of the international TV business. Industry experts are exploring new paths to navigate the current challenges, including focusing on local content, forming cross-border co-productions, and tapping into global events like the upcoming FIFA World Cup.
Brazil has emerged as a key market for global streamers, with a significant increase in orders for original content. The country is producing successful telenovelas and true crime dramas that are attracting international audiences. Additionally, the rise of microdramas in Latin America is reshaping the industry, with platforms like ViX integrating these short-form series into their content offerings.
As the industry continues to evolve, producers are looking for new opportunities in territories like Spain, Colombia, and Uruguay, where production costs are more manageable. Co-productions with European broadcasters are also becoming more common as local broadcasters seek to expand their international reach.
Overall, Content Americas 2026 promises to be a platform for industry players to exchange ideas, explore new opportunities, and navigate the changing landscape of the international TV business. The event will showcase the resilience and creativity of the industry as it adapts to the challenges of the modern entertainment landscape.
